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How Disruption Brought Order: The Story of a Winning Strategy in the World of Advertising - Couverture rigide

Dru, Jean-Marie

 
9780230600690: How Disruption Brought Order: The Story of a Winning Strategy in the World of Advertising
Couverture rigide
ISBN 10 : 0230600697 ISBN 13 : 9780230600690
Editeur : Palgrave Macmillan, 2007

Synopsis

In his previous bestselling books, global advertising icon Jean-Marie Dru explored the visionary, innovative techniques that have become a hallmark of TBWA Worldwide campaigns. Now he gives a first-hand account of how the bold methods of disruption launched TBWA to the forefront of international advertising. Here he shares personal insights and anecdotes about his life in advertising as well as lessons learned, revealing how client campaigns for Nissan, Adidas and the Apple iPhone became such unqualified successes. Both a fascinating business memoir and a practical guide to harnessing the power of disruption, this book offers a look at the cutting edge of modern advertising.

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À propos de l'auteur

JEAN-MARIE DRU was appointed President and Chief Executive Officer of TBWA Worldwide in March 2001. He was previously co-founder and Chairman of BDDP Group, which merged with TBWA in 1998. Dru is the author of Disruption: Overturning Conventions and Shaking Up the Marketplace and Beyond Disruption: Changing the Rules in the Marketplace.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Palgrave Macmillan
Date d'édition
2007
Langue
anglais
ISBN 10 
0230600697
ISBN 13 
9780230600690
Reliure
Relié
Nombre de pages
256
Coordonnées du fabricant
non disponible
Personne responsable
non disponible