Brand Digital: Simple Ways Top Brands Suceed in the Digital World - Couverture rigide

Adamson, Allen P.

Couverture rigide

ISBN 10 : 0230606040 ISBN 13 : 9780230606043

Editeur : Palgrave Macmillan, 2008

Synopsis

Since the publication of his bestselling book BrandSimple, advertising expert Allen Adamson has devoted his research to the cutting edge of digital technology and its intersections with brand marketing. This timely book discusses how global digital acceleration has the social networking and customer-based brand promotion of websites such as Google, YouTube, Craigslist, Wikipedia, Facebook, and MySpace. Adamson explains how to harness the multiple functions of new technologies such as the Blackberry and iPhone, and discusses the impact of rapid globalization on the digital-age brand as well as the importance of social initiatives and the opinions of newly web-based preteens and teens. Citing specific case studies of successful branding through social networking, digital word-of-mouth, consumer-generated ideas, and "green" branding, The Digital Brand offers a comprehensive assessment of the future's marketing landscape.

A propos du livre

À propos de l'auteur

ALLEN ADAMSON is Managing Director of Landor Associates, a pre-eminent branding firm with more than twenty offices in sixteen countries. Adamson has worked with some of the world's most well-known brands and has overseen the branding efforts for clients such as Delta, Diageo, GE, IBM, Procter& Gamble, PepsiCo, Pfizer, Philip Morris, and Verizon. Adamson has appeared on NBC's "The Today Show" and CNBC, and is often quoted in New York Times, The Wall Street Journal, Advertising Age, USA Today, and BrandWeek. He lives in New York City.

Détails de l'édition

• Éditeur: Palgrave Macmillan
• Date d'édition: 2008
• Langue: anglais
• ISBN 10: 0230606040
• ISBN 13: 9780230606043
• Reliure: Relié
• Nombre de pages: 288
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible