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Practical Pricing: Translating Pricing Theory Into Sustainable Profit Improvement - Couverture rigide

Calogridis, M.

 
9780230614604: Practical Pricing: Translating Pricing Theory Into Sustainable Profit Improvement

Synopsis

This book is about taking a theory, pricing, and translating it into an operational practice that can be used by a company on an everyday basis easily with maximum results. This book provides, in detail, all the steps and input required to build out a pricing strategy and function.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

MICHAEL CALOGRIDIS has over 15 years total experience in roles supporting development of pricing and pricing strategies. In that time, he has worked for FedEx, AT&T Wireless, Quest Diagnostics and now Philips Medical Systems.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.