Good for Business: The Rise of the Conscious Corporation - Couverture rigide

Benett, Andrew; O'Reilly, Ann

 
9780230616875: Good for Business: The Rise of the Conscious Corporation
Couverture rigide
ISBN 10 : 0230616879 ISBN 13 : 9780230616875
Editeur : Palgrave Macmillan, 2009

Synopsis

Today's corporations are subject to a higher order of scrutiny than ever before. To secure consumers' patronage, corporations must demonstrate their dedication not just to customers and shareholders, but also to the greater global community. In response, corporations from Home Depot to GE are undergoing an evolutionary transformation that is changing the very nature of their operations, strategies, and relationships with consumers and communities. In this timely book, two top branding experts team up with a highly regarded specialist in corporate culture and a leading global search consultant to illustrate just how the most dynamic and promising companies of today are charting a new path for the corporate brand of tomorrow. They show how four key elements will serve as the cornerstones of the most successful businesses of the future: *Purpose Beyond Profit *Humanized Leadership *Corporate Consciousness *Collaborative Partnerships

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

ANDREW BENETT is CEO of Euro RSCG NY and Global Chief Strategy Officer of Communications firm Euro RSCG Worldwide. His work has been published in Brandweek, Adweek, and Adage. ANN O'REILLY is Content Director of Euro RSCG's Knowledge Exchange. She is co-author, with Marian Salzman and Ira Matathia, of The Future of Men (Palgrave Macmillan, 2005) and Buzz (Wiley& Sons/Brandweek Books, 2003). GREG WELCH is a Global Practice Leader at Spencer Stuart. He is co-founder of the M50 marketing group and creator of Spencer Stuart's annual CMO Summit, which has been featured on CNBC and in WSJ and BusinessWeek. CAVAS GOBHAI is a former CEO of Synectics, Inc. and a leading business consultant specializing in corporate strategy, creativity, and collaboration.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Palgrave Macmillan
Date d'édition
2009
Langue
anglais
ISBN 10 
0230616879
ISBN 13 
9780230616875
Reliure
Relié
Numéro d'édition
1
Nombre de pages
256
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9780230103450: Good For Business

Edition présentée

ISBN 10 :  0230103456 ISBN 13 :  9780230103450
Editeur : Griffin, 2010
Couverture souple