How Stella Saved the Farm: A Tale About Making Innovation Happen - Couverture souple

Trimble, Chris; Govindarajan, Vijay

Couverture souple

ISBN 10 : 0230764290 ISBN 13 : 9780230764293

Editeur : Macmillan, 2013

Synopsis

This is a simple, charming parable about making innovation happen. Inspired by George Orwell's "Animal Farm" and the international bestseller "Our Iceberg is Melting", "How Stella Saved the Farm" is a simple parable about embracing change and managing innovation in difficult times. Bankruptcy, or the grim prospect of being acquired by a hostile human competitor, threatens Windsor Farm. But when a young sheep called Stella comes up with a bold idea, will the other animals be able to respond to her ambitious call to action? Grounded in over a decade of academic research, "How Stella Saved the Farm" will resonate for organizations of all types, from global corporations to small companies looking to embrace change. With eight simple lessons to guide new initiatives to success, it prepares readers to avoid some of innovation's most toxic myths, how to build the right kind of team, and how to take their business to the next level in a fast-changing world.

A propos du livre

À propos des auteurs

Chris Trimble has been an advisor for dozens of top corporations on their innovation challenges and has traveled the world speaking about innovation. He is a faculty member at the Tuck School of Business at Dartmouth.

As well as How Stella Saved the Farm, Trimble has co-authored two other business books with Vijay Govindarajan: the international bestseller Ten Rules for Strategic Innovators and The Other Side of Innovation.

Vijay Govindarajan is the Earl C. Daum 1924 Professor of International Business and founding director of the Tuck School's Center for Global Leadership. He was the first professor in residence and chief innovation consultant at General Electric. He has worked with many Fortune 500 corporations and is a regular keynote speaker in CEO forums and major conferences around the world.

As well as How Stella Saved the Farm, Govindarajan has co-authored two other business books with Chris Trimble: the international bestseller Ten Rules for Strategic Innovators and The Other Side of Innovation.

Détails de l'édition

• Éditeur: Macmillan
• Date d'édition: 2013
• Langue: anglais
• ISBN 10: 0230764290
• ISBN 13: 9780230764293
• Reliure: Broché
• Nombre de pages: 192
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible