The Digital Transformation Roadmap: Rebuild Your Organization for Continuous Change - Couverture rigide

Rogers, David

Couverture rigide

ISBN 10 : 023119658X ISBN 13 : 9780231196581

Editeur : Columbia Business School Publishing, 2023

Synopsis

Shortlist, 2024 Best in Business Book Awards, Society for Advancing Business Editing and Writing

Today, every business is talking about digital transformation. With the acceleration of new technologies, every organization knows it must adapt to survive. But by their own admission, 70 percent of businesses are failing to transform. Across industries, established companies are held back by bureaucracy, inertia, and old ways of working. How can businesses break through to drive real change?

The Digital Transformation Roadmap provides every leader with the answer. Acclaimed author and C-suite advisor David L. Rogers argues that businesses must transform not just products and business models--they must transform the organization itself. Based on two decades of research and advising companies around the world, Rogers identifies the five biggest barriers to digital transformation: vision, priorities, experimentation, governance, and capabilities. He then shows how any business can evolve by heeding the lessons of companies such as Disney, Walmart, Mastercard, Air Liquide, and the New York Times Company.

The Digital Transformation Roadmap provides a practical blueprint for organizational change, illustrated with real-world case studies and step-by-step planning tools. Rogers shows every leader how to think beyond the churn of new technologies and rebuild their organization for a world of constant change.

A propos du livre

À propos de l'auteur

David L. Rogers is an acclaimed expert on digital transformation, a member of the faculty at Columbia Business School, and the author of five books. His international best-seller The Digital Transformation Playbook (Columbia, 2016) has been published in more than a dozen languages. He has helped global companies transform their business for the digital age, advising senior leaders at Google, Microsoft, Citigroup, Visa, HSBC, Unilever, Procter & Gamble, Merck, GE, Toyota, and many more.

Détails de l'édition

• Éditeur: Columbia Business School Publishing
• Date d'édition: 2023
• Langue: anglais
• ISBN 10: 023119658X
• ISBN 13: 9780231196581
• Reliure: Relié
• Nombre de pages: 328
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible