Articles liés à Reaching the Chasm: How to Drive Your Early-stage Start-up...

Reaching the Chasm: How to Drive Your Early-stage Start-up to Scale - Couverture rigide

Amoroso, Edward

 
9780231219839: Reaching the Chasm: How to Drive Your Early-stage Start-up to Scale
Couverture rigide
ISBN 10 : 0231219830 ISBN 13 : 9780231219839
Editeur : Columbia Business School Publishing, 2025

Synopsis

One of the greatest challenges facing any start-up is "crossing the chasm" bridging the gap between early adopters and mass-market buyers. Yet many promising businesses struggle even to reach the chasm. Often, founders leap in with money and a dream, only to hit a wall. How can start-up founders diagnose and fix problems in order to arrive at this critical point?

Edward G. Amoroso provides an indispensable guide for start-ups looking to get off the ground and scale up to the next level. Getting to the chasm, as he illustrates through dozens of real-world case studies, requires long-term vision. Founders must focus on their core belief system--not simply what they do but why they are in business in the first place. Buyers connect with start-ups based on shared beliefs, and any founding team that does not understand this secret will struggle to build relationships with customers. Amoroso shares field-tested guidance for businesses in different spaces and stages on crafting a compelling message, understanding customers, benchmarking against competitors, and leveraging what makes a company irreplaceable. For founders, venture capital teams, private equity firms, investors, and readers with an interest in entrepreneurship, Reaching the Chasm is the road map for early-stage start-up success.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Edward G. Amoroso is the founder and CEO of TAG Infosphere, a global cybersecurity research and advisory firm, and a distinguished research professor in the Tandon School of Engineering at New York University. The author of several books, he is a former senior vice president and chief security officer at AT&T and has served on major corporate boards.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Columbia Business School Publishing
Date d'édition
2025
Langue
anglais
ISBN 10 
0231219830
ISBN 13 
9780231219839
Reliure
Relié
Nombre de pages
240
Coordonnées du fabricant
non disponible
Personne responsable
non disponible