Synopsis
How "Aha!" really happens. When do you get your best ideas? You probably answer "At night," or "In the shower," or "Stuck in traffic." You get a flash of insight. Things come together in your mind. You connect the dots. You say to yourself, "Aha! I see what to do." Brain science now reveals how these flashes of insight happen. It's a special form of intuition. We call it strategic intuition, because it gives you an idea for action-a strategy. Brain science tells us there are three kinds of intuition: ordinary, expert, and strategic. Ordinary intuition is just a feeling, a gut instinct. Expert intuition is snap judgments, when you instantly recognize something familiar, the way a tennis pro knows where the ball will go from the arc and speed of the opponent's racket. (Malcolm Gladwell wrote about this kind of intuition in Blink.) The third kind, strategic intuition, is not a vague feeling, like ordinary intuition. Strategic intuition is a clear thought. And it's not fast, like expert intuition. It's slow. That flash of insight you had last night might solve a problem that's been on your mind for a month. And it doesn't happen in familiar situations, like a tennis match. Strategic intuition works in new situations. That's when you need it most. Everyone knows you need creative thinking, or entrepreneurial thinking, or innovative thinking, or strategic thinking to succeed in the modern world. All these kinds of thinking happen through flashes of insight--strategic intuition. And now that we know how it works, you can learn to do it better. That's what this book is about. Over the past ten years, William Duggan has conducted pioneering research on strategic intuition and for the past three years has taught a popular course at Columbia Business School on the subject. He now gives us this eye-opening book that shows how strategic intuition lies at the heart of great achievements throughout human history: the scientific and computer revolutions, women's suffrage, the civil
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Revue de presse
The best strategy book of the year. -- David Newkirk Strategy+Business A concise and entertaining treatise on human achievement. -- William Easterly Wall Street Journal This book might just change how you look at human thought and strategy, and influence how you organize yourself and your team strategically. --Jack Covert 800-CEO-Read
I teach strategy in graduate business school and have done so for over twenty years. I routinely judge strategy books to be without much practical use. This book takes an entirely different approach from most others and is thoroughly successful. Rather than simply tell stories or provide backward looking analytical tools, Prof. Duggan takes you inside great strategy decisions and shows how they were made. The first one he details is amazing, but it takes several before you really understand what it is all about. The more the better, as each example shows the thoughtful reader yet another way the concepts work. A must read for anyone who wants to work on making better decisions, rather than just analyzing those from the past. This book has the potential to change the way we think about strategic decisions. Many students who have read it have reported to me they are unable to put it down. --By James E. Schrager
Biographie de l'auteur
William Duggan is senior lecturer at Columbia Business School, where he teaches strategic intuition in graduate and executive courses. He has given talks and workshops on strategic intuition to thousands of executives from companies in countries around the world. His most recent book is Creative Strategy: A Guide for Innovation, a sequel to Strategic Intuition.
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