Electronic Media Criticism: Applied Perspectives - Couverture souple

Orlik, Peter

Couverture souple

ISBN 10 : 0240801628 ISBN 13 : 9780240801629

Editeur : Focal Press, 1994

Synopsis

* Only book on electronic media criticism to cover both radio and television, broadcast and non-broadcast, commercials, as well as programs * Not just academic, many practical, hands-on tips and exercises * Two sample sitcom scripts * Includes discussion on ethics and values Peter B Orlik is professor and founder of the Broadcast & Cinematic Arts Dept. at Central Michigan University. He has written over 40 books, articles an monographs on the electronic media. Mr Orlik's professional experience includes work as a free-lance writer and an advertising agency copywriter, a radio program director and assistant creative services director. This book provides a strong foundation in critical aproaches. It applies key aesthetic, sociological, psychological, structural and economic insights to the practical evaluation of programming and advertising content of radio and television. This book offers the tools necessary to analyze the success or failures of your electronic media productions. Other features include two sample sitcom scripts, a unique discussion on ethics and values, analysis and perspectives on reality programming, and numerous storyboards, cartoons and essays providing multi-dimensional perspectives on television and radio.

A propos du livre

Présentation de l'éditeur

Electronic Media Criticism takes the position that radio/television content can be analyzed as art. Therefore, the material heard and seem over the electronic media is worthy of serious critical consideration by both industry professionals and the consumers they seek to serve. If you are a media practitioner or practitioner-in-training, Electronic Media Criticism offers you theoretically sound and realistic measures by which you can evaluate your own programs as well as those delivered by competitors. These measures are also useful defensively in coping with the charges and challenges frequently hurled at media agencies by other segments of society. Even if you are not pursuing a media career, this volume can help improve what critic David Bianculli calls your "teleliteracy." The chapters that follow will aid you, as a consumer, in making more beneficial and enjoyable program choices.

Détails de l'édition

• Éditeur: Focal Press
• Date d'édition: 1994
• Langue: anglais
• ISBN 10: 0240801628
• ISBN 13: 9780240801629
• Reliure: Broché
• Nombre de pages: 335
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible