Synopsis
This new edition of a classic text features important updates that reflect changing practices and priorities, including: * Significant revision of Broadcast Regulations and Managing the Cable Television System, detailing new regulations and guidelines * Updates of Broadcast Programming focusing on the increased emphasis on niche radio programming and the dramatic growth in the popularity of talk radio.
* Dicussion of the enhanced copetition facing affiliates of the three major networks resulting from the expanded Fox network schedule and the increase in cable channel alternatives made available by fiber optics * A new vision of what is to come in
Electronic Media Management and the Future. Peter K Pringle is Professor and Head of the Department of Communocation at the University of Tennessee at Chattanooga. He has served as general manager, news director, and producer-host in radio, and as producer-host, news writer, news editor, and television director in television. Michael F Starr is Professor and Director of Graduate Studies in the Department of Radio-Television at Southern Illinois University at Carbondale. The late William E McCavitt was Chairman of the Communications Media Department at Indiana University of Pennsylvania. He was the author of five other books.
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Présentation de l'éditeur
This new edition of a classic text features important updates that reflect changing practices and priorities, including: * Significant revision of Broadcast Regulations and Managing the Cable Television System, detailing new regulations and guidelines * Updates of Broadcast Programming focusing on the increased emphasis on niche radio programming and the dramatic growth in the popularity of talk radio.
* Dicussion of the enhanced copetition facing affiliates of the three major networks resulting from the expanded Fox network schedule and the increase in cable channel alternatives made available by fiber optics * A new vision of what is to come in
Electronic Media Management and the Future. Peter K Pringle is Professor and Head of the Department of Communocation at the University of Tennessee at Chattanooga. He has served as general manager, news director, and producer-host in radio, and as producer-host, news writer, news editor, and television director in television. Michael F Starr is Professor and Director of Graduate Studies in the Department of Radio-Television at Southern Illinois University at Carbondale. The late William E McCavitt was Chairman of the Communications Media Department at Indiana University of Pennsylvania. He was the author of five other books.
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Electronic Media Management
Edité par
Focal Press, 1994
ISBN 10 : 0240801997
ISBN 13 : 9780240801995
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Vendeur : Wonder Book, Frederick, MD, Etats-Unis
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Etat : Good. Good condition. 3rd edition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. N° de réf. du vendeur P04C-01282
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EUR 7,68
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Expédition nationale : Etats-Unis
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Electronic Media Management, Third Edition
Vendeur : THEVILLAGEBOOKSTORE, Fall River, MA, Etats-Unis
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Paperback. Etat : New. PAP. N° de réf. du vendeur 53MN6P00054H
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EUR 17,29
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Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
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