Mission: How the Best in Business Break Through - Couverture rigide

Hayman, Michael; Giles, Nick

Couverture rigide

ISBN 10 : 0241004772 ISBN 13 : 9780241004777

Editeur : Portfolio Penguin, 2015

A propos du livre

Revue de presse

'Guerrilla upstarts ... bonafide architects of tomorrow's business-scape' (Director)

Watch these guys. They have the energy, intelligence and intensity to create a gold standard for their sector (Julie Meyer, Founder, Ariadne Capital)

Good things happen when you are in their vicinity. I recommend them highly (Alain de Botton (on Seven Hills))

Seven Hills are a smart outfit and an exciting business (Peter Jones CBE, Dragons' Den investor)

Technology is fundamentally changing the way people live, work and travel and a new generation of innovative companies has emerged in recent years. In Mission, Michael Hayman and Nick Giles pinpoint the importance of social purpose to the entrepreneurs and businesses who are transforming societies around the world. It is mission that makes successful businesses stand out, and this book shows how companies are able to define, build and communicate their purpose in order to prosper (Joe Gebbia, Co-founder and Chief Product Officer, Airbnb)

Mission shows how purpose has become essential to today's business leaders. Capitalism can best flourish if based on new, ethical and socially-motivated foundations and this book shows why purpose-driven businesses are winning out, and acting as a force for good in society (John Mackey, founder, Whole Foods)

In Mission, Michael Hayman and Nick Giles show very clearly why standout companies are increasingly defined by purpose and the ambition to effect positive change . . . This book is an apt appreciation of the business culture that is developing and has developed in the UK over recent years, one in which I have seen its authors play an important role in cultivating (HRH The Duke of York, KG)

In the battle for talent, it is a central commercial purpose that sorts the great from the good. Any business that wants to stand out in today's crowded market needs to ask themselves what they are really trying to achieve and why their company matters. This book shows you how mission is a critical tool for leaders serious about scaling their business into a global player (Sherry Coutu, board member, LinkedIn and London Stock Exchange)

Présentation de l'éditeur

In Mission: How the Best in Business Break Through, Michael Hayman and Nick Giles show companies how to join the ranks of today's business winners.Business as usual is over. Belief is the new currency and to succeed you must follow new rules: purpose as the route to profit; mind share to gain market share.The best in business are defined by mission: a singular cause, a defining ambition. They stand out as campaigners, activists fighting to lead industries and redefine them. And they win through with momentum, explosive growth that outruns the competition.From tech pioneers Google and Airbnb, to retail giant Whole Foods and British success stories such as Ella's Kitchen, Mission shows how business is changing people's lives through the power of purpose, culture and campaigning. How caring, sharing and daring companies have opened a new chapter for the world of business.Uncover the secrets of what it takes to succeed: how to discover and define your commercial purpose, hone it into a campaign and turn customers into advocates. Harness the power of momentum. Find your mission.

À propos de cette édition

• Éditeur: Portfolio Penguin
• Date d'édition: 2015
• ISBN 10: 0241004772
• ISBN 13: 9780241004777
• Reliure: Relié
• Numéro d'édition: 1
• Nombre de pages: 256