The Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything - Couverture souple

Kawasaki, Guy

 
9780241187265: The Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
Couverture souple
ISBN 10 : 0241187265 ISBN 13 : 9780241187265
Editeur : Penguin, 2015

Synopsis

THE CLASSIC BESTSELLING GUIDE TO LAUNCHING AND MAKING YOUR NEW PRODUCT, SERVICE OR IDEA A SUCCESS.
'The ultimate entrepreneurship handbook' - Arianna Huffington
Whether you're an aspiring entrepreneur, small-business owner, intrapreneur, or not-for-profit leader, there's no shortage of advice on topics such as innovating, recruiting, fund raising, and branding. In fact, there are so many books, articles, websites, blogs, webinars, and conferences that many startups focus on the wrong priorities and go broke before they succeed.
The Art of the Start 2.0 solves that problem by distilling Guy Kawasaki's decades of experience as one of the most hardworking and irreverent strategists in the business world. Guy understands the seismic changes in business over the last decade: Once-invulnerable market leaders are struggling. Many of the basics of getting established have become easier, cheaper, and more democratic. Business plans are no longer necessary. Social media has replaced PR and advertising as the key method of promotion. Crowdfunding is now a viable alternative to investors. The cloud makes basic infrastructure affordable for almost any new venture.
The Art of the Start 2.0 will show you how to effectively deploy all these tools. It will help you master the fundamental challenges that have not changed: building a strong team, creating an awesome product or service, and facing down your competition.

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À propos de l?auteur

Guy Kawasaki is the author of twelve books, including Enchantment and Reality Check. He was previously the chief evangelist of Apple, where he worked on the original Macintosh team during the 1980s, and later became a venture capitalist and startup founder. He has a BA from Stanford University and an MBA from UCLA. He lives in the San Francisco Bay Area.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Penguin
Date d'édition
2015
Langue
anglais
ISBN 10 
0241187265
ISBN 13 
9780241187265
Reliure
Broché
Nombre de pages
336
Coordonnées du fabricant
non disponible
Personne responsable
Terminal Video
n.pederzini@terminaldistribuzione.com

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Autres éditions populaires du même titre

9781591847847: The Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything.

Edition présentée

ISBN 10 :  1591847842 ISBN 13 :  9781591847847
Editeur : Portfolio, 2015
Couverture rigide