Articles liés à Mission: How the Best in Business Break Through

Mission: How the Best in Business Break Through - Couverture souple

Hayman, Michael; Giles, Nick

 
9780241247068: Mission: How the Best in Business Break Through
Couverture souple
ISBN 10 : 0241247063 ISBN 13 : 9780241247068
Editeur : Penguin, 2016

Synopsis

In Mission: How the Best in Business Break Through, Michael Hayman and Nick Giles show companies how to join the ranks of today's business winners.

Business as usual is over. Belief is the new currency and to succeed you must follow new rules: purpose as the route to profit; mind share to gain market share.

The best in business are defined by mission: a singular cause, a defining ambition. They stand out as campaigners, activists fighting to lead industries and redefine them. And they win through with momentum, explosive growth that outruns the competition.

From tech pioneers Google and Airbnb, to retail giant Whole Foods and British success stories such as Ella's Kitchen, Mission shows how business is changing people's lives through the power of purpose, culture and campaigning. How caring, sharing and daring companies have opened a new chapter for the world of business.

Uncover the secrets of what it takes to succeed: how to discover and define your commercial purpose, hone it into a campaign and turn customers into advocates. Harness the power of momentum. Find your mission.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Michael Hayman MBE and Nick Giles co-founded Seven Hills, the 'Best Corporate Consultancy in the world' (Holmes Report).

Michael is a co-founder of StartUp Britain, Chairman of Entrepreneurs at Coutts and an Honorary Fellow at the University of Cambridge Judge Business School.

Nick works closely with high growth firms in the UK, US and Asia. He is an ambassador for the Hong Kong government's venture programme, and an advisory board member of Tech London Advocates.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Penguin
Date d'édition
2016
Langue
anglais
ISBN 10 
0241247063
ISBN 13 
9780241247068
Reliure
Broché
Nombre de pages
256
Coordonnées du fabricant
non disponible
Personne responsable
Terminal Video
n.pederzini@terminaldistribuzione.com

Via Bruno Buozzi, 24/26,
Granarolo dell'Emilia BO,
Italie

Autres éditions populaires du même titre

9780241004777: Mission: How the Best in Business Break Through

Edition présentée

ISBN 10 :  0241004772 ISBN 13 :  9780241004777
Editeur : Portfolio Penguin, 2015
Couverture rigide