Alien Thinking: How to Bring Your Breakthrough Ideas to Life - Couverture rigide

Bouquet, Cyril; Barsoux, Jean-Louis; Wade, Michael

Couverture rigide

ISBN 10 : 024148197X ISBN 13 : 9780241481974

Editeur : Penguin Business, 2021

Synopsis

Highly commended at the Business Book of the Year Awards 2022

How do you come up with ideas that change the world?
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This bold and inspiring new book argues that everyone who made leaps of creative genius - whether to cure Ebola or circumnavigate the world in a hot air balloon - had one thing in common; they all thought like ALIENs.

Distilling over a decade of research into a fascinating journey through history, science and business, Bouquet, Barsoux and Wade reveal that there are five patterns of thinking that distinguish true innovators from the rest of us; Attention, Levitation, Imagination, Experimentation and Navigation. But, crucially, they show how utilising this model will help you solve any complex problem and come up with ground-breaking ideas of your own.

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'Stuck in innovation stagnation? Read this brilliant book, and you'll break free from it' Rolf Dobelli, author of the million-copy bestseller The Art of Thinking Clearly

'A sharp critique of the conventional wisdom around innovation with thought-provoking advice for how to do it better' Jake Knaap, New York Times-bestselling author of Sprint

A propos du livre

À propos des auteurs

Cyril Bouquet is a Professor of Innovation and Strategy at IMD. He has published his research in the Harvard Business Review, MIT Sloan Management Review and the Academy of Management Journal amongst others.

Jean-Louis Barsoux is a Research Professor at IMD. He is also the author of several books on management, including the award-winning Set-Up-To-Fail Syndrome: How Good Managers Cause Great People To Fail.

Michael Wade is a Professor of Innovation and Strategy at IMD and holds the Cisco Chair in Digital Business Transformation. He is the Director of the Global Center for Digital Business Transformation.

Détails de l'édition

• Éditeur: Penguin Business
• Date d'édition: 2021
• Langue: anglais
• ISBN 10: 024148197X
• ISBN 13: 9780241481974
• Reliure: Relié
• Nombre de pages: 304
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible