Misbehaving: The Making of Behavioural Economics - Couverture souple

Thaler, Richard H.

Couverture souple

ISBN 10 : 0241951224 ISBN 13 : 9780241951224

Editeur : Penguin Books Ltd, 2016

Synopsis

Please Read Notes: Brand New, International Softcover Edition, Printed in black and white pages, minor self wear on the cover or pages, Sale restriction may be printed on the book, but Book name, contents, and author are exactly same as Hardcover Edition. Fast delivery through DHL/FedEx express.

A propos du livre

Revue de presse

The creative genius who invented the field of behavioral economics is also a master storyteller and a very funny man. All these talents are on display in this wonderful and important book (Daniel Kahneman, winner of the Nobel Prize in Economics and author of Thinking, Fast and Slow)

Misbehaving gives us the story behind some of the most important insights in modern economics. If I had to be trapped in an elevator with any contemporary intellectual, I'd pick Richard Thaler (Malcolm Gladwell)

I would like everyone in business to buy this book and claim half the cost on expenses. The book is so enjoyable, it would be improper to claim more (Rory Sutherland, vice-chairman, Ogilvy & Mather UK)

Richard Thaler not only founded behavioral economics, he's also a great storyteller and observational comic. Have a seat, pour some good wine, and listen as the founder of a field narrates the fight to force economists to acknowledge the human brain (Chip Heath, author of Made to Stick and Decisive)

Richard Thaler has been at the center of the most important revolution to happen in economics in the last thirty years. In this captivating book, he lays out the evidence for behavioral economics and explains why there was so much resistance to it. Read Misbehaving. There is no better guide to this new and exciting economics (Robert J. Shiller, winner of the Nobel Prize in Economics and author of Finance and the Good Society)

A spry account of his field...pleasingly, and even exuberantly, done (Kirkus Reviews)

Professor Thaler's entertaining book provides an important reminder of both the challenges and opportunities that come from working across the sometimes artificial boundaries between academic disciplines (Jonathan A. Knee The New York Times)

A long, genial, often humorous account of the progress of Behavioural Economics by one of its most gifted practitioners. Kahneman has described Thaler as lazy; he meant it as a compliment because Thaler's laziness means he concentrates only on the really important questions that get him out of bed in the morning... this is important stuff (Bryan Appleyard The Sunday Times)

Robust enough intellectually to be a serious work of social science and a proper record of an important intellectual movement, Misbehaving is also fun for the general reader...a good book about an important topic (Daniel Finkelstein The Times)

Thaler is the opposite of stuffy old don. The findings of Thaler and his colleagues can't be packaged into a pleasing formula because it's the messy stuff of real life, but his book makes a compelling case that when it comes to thinking about economics, we really should put ourselves into the equation (Esquire)

Quatrième de couverture

From the renowned and entertaining behavioural economist and co-author of the seminal work Nudge, Misbehaving is an irreverent and enlightening look into human foibles. Traditional economics assumes that rational forces shape everything. Behavioural economics knows better. Richard Thaler has spent his career studying the notion that humans are central to the economy - and that we're error-prone individuals, not Spock-like automatons. Now behavioural economics is hugely influential, changing the way we think not just about money, but about ourselves, our world and all kinds of everyday decisions.

Whether buying an alarm clock, selling football tickets, or applying for a mortgage, we all succumb to biases and make decisions that deviate from the standards of rationality assumed by economists. In other words, we misbehave. Dismissed at first by economists as an amusing sideshow, the study of human miscalculations and their effects on markets now drives efforts to make better decisions in our lives, our businesses, and our governments.

Coupling recent discoveries in human psychology with a practical understanding of incentives and market behaviour, Thaler enlightens readers about how to make smarter decisions in an increasingly mystifying world. He reveals how behavioural economic analysis opens up new ways to look at everything from household finance to assigning faculty offices in a new building, to TV quiz shows, sports transfer seasons, and businesses like Uber.

When economics meets psychology, the implications for individuals, managers and policy makers are both profound and entertaining

Détails de l'édition

• Éditeur: Penguin Books Ltd
• Date d'édition: 2016
• ISBN 10: 0241951224
• ISBN 13: 9780241951224
• Reliure: Broché
• Langue: anglais
• Nombre de pages: 432