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All Business is Local: Why Place Matters More than Ever in a Global, Virtual World - Couverture souple
Synopsis
What's the most important factor in business today? Global competition? Digital development? Or is the age-old concept of 'place' actually the key to success even in todays advanced economy?
Marketing experts John Quelch and Katherine Jocz believe that huge opportunities are on offer to marketers and business leaders if they stay focussed on the power of locality. In All Business Is Local, they propose a radically different way of looking at marketing. As society becomes increasingly globalized and obsessed with the virtual world, businesses can easily forget that 'place' is more relevant than ever, and that it remains a major factor in the way we organize our lives.
Radically redefining 'place' as a business imperative in the global economy, Quelch and Jocz explore five categories (psychological, physical, virtual, geographical and global) and teach us that just as customers' relationships to places profoundly affect their relationships to businesses, today's companies - large and small - have to be local as well as global in order to succeed.
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À propos de l?auteur
John A. Quelch is dean, vice president and distinguished professor of international management at the China Europe International Business School (CEIBS). He was formerly senior associate dean of the Harvard Business School and dean of the London Business School. He is also a director of WPP and Alere, a member of the Council on Foreign Relations, and a fellow of the Royal Geographical Society.
Katherine E. Jocz is a consultant and writer on marketing. She was formerly a research associate at the Harvard Business School and director of networks and relationships at Marketspace, a Monitor Group company. She has served as a member of the editorial review board of the Journal of Marketing and the board of directors of the Association for Consumer Research.
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All Business Is Local : Why Place Matters More Than Ever in a Global, Virtual World
Edité par
Penguin Books, Limited, 2012
ISBN 10 : 0241961645
ISBN 13 : 9780241961643
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Vendeur : Better World Books: West, Reno, NV, Etats-Unis
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Etat : Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. N° de réf. du vendeur 50142054-20
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All Business is Local: Why Place Matters More than Ever in a Global, Virtual World
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Penguin Books Ltd, United Kingdom, London, 2012
ISBN 10 : 0241961645
ISBN 13 : 9780241961643
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Paperback. Etat : Very Good. What's the most important factor in business today? Global competition? Digital development? Or is the age-old concept of 'place' actually the key to success even in todays advanced economy? Marketing experts John Quelch and Katherine Jocz believe that huge opportunities are on offer to marketers and business leaders if they stay focussed on the power of locality. In All Business Is Local, they propose a radically different way of looking at marketing. As society becomes increasingly globalized and obsessed with the virtual world, businesses can easily forget that 'place' is more relevant than ever, and that it remains a major factor in the way we organize our lives. Radically redefining 'place' as a business imperative in the global economy, Quelch and Jocz explore five categories (psychological, physical, virtual, geographical and global) and teach us that just as customers' relationships to places profoundly affect their relationships to businesses, today's companies - large and small - have to be local as well as global in order to succeed. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur GOR005671926
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All Business is Local: Why Place Matters More than Ever in a Global, Virtual World
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Paperback. Etat : Very Good. All Business is Local: Why Place Matters More than Ever in a Global, Virtual World This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 7719-9780241961643
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All Business is Local: Why Place Matters More Than Ever in a Global, Virtual World
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ISBN 10 : 0241961645
ISBN 13 : 9780241961643
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All Business is Local: Why Place Matters More than Ever in a Global, Virtual World
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Paperback. Etat : Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 6545-9780241961643
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All Business Is Local : Why Place Matters More Than Ever in a Global, Virtual World
Edité par
Penguin Books, Limited, 2012
ISBN 10 : 0241961645
ISBN 13 : 9780241961643
Ancien ou d'occasion
Couverture souple
Vendeur : Better World Books Ltd, Dunfermline, Royaume-Uni
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Etat : Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. N° de réf. du vendeur 50142054-20
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All Business is Local
Edité par
PENGUIN PORTFOLIO, 2012
ISBN 10 : 0241961645
ISBN 13 : 9780241961643
Ancien ou d'occasion
Couverture souple
Vendeur : Hamelyn, Madrid, M, Espagne
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Etat : Como nuevo. : En 'All Business is Local', John Quelch y Katherine Jocz exploran cómo el 'lugar' sigue siendo un factor clave en el éxito empresarial en la economía global actual. Redefiniendo radicalmente el concepto de 'lugar' como un imperativo empresarial, analizan cinco categorías (psicológica, física, virtual, geográfica y global) y demuestran que las empresas deben ser tanto locales como globales para prosperar. Este libro ofrece una nueva perspectiva sobre el marketing y el liderazgo empresarial en un mundo cada vez más globalizado y virtual. EAN: 9780241961643 Tipo: Libros Categoría: Negocios y Economía Título: All Business is Local Autor: John A. Quelch| Katherine E. Jocz Editorial: Portfolio Penguin Idioma: en Páginas: 256 Formato: tapa blanda. N° de réf. du vendeur Happ-2023-02-15-1546dc50
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Quelch, J: All Business is Local
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Penguin Books UK, 2015
ISBN 10 : 0241961645
ISBN 13 : 9780241961643
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Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Redefining place as a business imperative in the global economy, this title explores five categories (psychological, physical, virtual, geographical and global) and teaches us that just as customers relationships to places profoundly affect their relatio. N° de réf. du vendeur 594469037
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All Business is Local
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Penguin UK, 2012
ISBN 10 : 0241961645
ISBN 13 : 9780241961643
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Softcover. Etat : Fair. Spuren von Feuchtigkeit / Nässe; Geknickte Ecken. What's the most important factor in business today? Global competition? Digital development? Or is the age-old concept of 'place' actually the key to success even in todays advanced economy? Marketing experts John Quelch and Katherine Jocz believe that huge opportunities are on offer to marketers and business leaders if they stay focussed on the power of locality. In All Business Is Local, they propose a radically different way of looking at marketing. As society becomes increasingly globalized and obsessed with the virtual world, businesses can easily forget that 'place' is more relevant than ever, and that it remains a major factor in the way we organize our lives.Radically redefining 'place' as a business imperative in the global economy, Quelch and Jocz explore five categories (psychological, physical, virtual, geographical and global) and teach us that just as customers' relationships to places profoundly affect their relationships to businesses, today's companies - large and small - have to be local as well as global in order to succeed. N° de réf. du vendeur 223cdddc-c7a0-4762-a32b-80ce3dd3b11c
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All Business is Local: Why Place Matters More than Ever in a Global, Virtual World : Why Place Matters More Than Ever in a Global, Virtual World
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Paperback. Etat : Neu. Neu Neuware, Importqualität, auf Lager - What's the most important factor in business today Global competition Digital development Or is the age-old concept of 'place' actually the key to success even in todays advanced economy Marketing experts John Quelch and Katherine Jocz believe that huge opportunities are on offer to marketers and business leaders if they stay focussed on the power of locality. In All Business Is Local, they propose a radically different way of looking at marketing. As society becomes increasingly globalized and obsessed with the virtual world, businesses can easily forget that 'place' is more relevant than ever, and that it remains a major factor in the way we organize our lives.Radically redefining 'place' as a business imperative in the global economy, Quelch and Jocz explore five categories (psychological, physical, virtual, geographical and global) and teach us that just as customers' relationships to places profoundly affect their relationships to businesses, today's companies - large and small - have to be local as well as global in order to succeed. N° de réf. du vendeur INF1000770685
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