Marketing Nutrition: Soy, Functional Foods, Biotechnology, and Obesity - Couverture rigide

Wansink, Brian

Couverture rigide

ISBN 10 : 0252029429 ISBN 13 : 9780252029424

Editeur : University of Illinois Press, 2005

Synopsis

Although encouraging people to eat more nutritiously can promote better health, most efforts by companies, health professionals, and even parents are disappointingly ineffective. Consumer confusion has lead to floundering sales for soy foods; embarrassing results for expensive Five-a-Day for Better Health programs; and uneaten mountains of vegetables at homes and in school cafeterias. Brian Wansink's Marketing Nutrition focuses on why people eat the foods they do, and what can be done to improve their nutrition.

Wansink argues that the true challenge in marketing nutrition lies in leveraging new tools of consumer psychology (which he specifically demonstrates) and by applying lessons from other products' failures and successes. The same tools and insights that have helped make less nutritious products popular also offer the best opportunity to reintroduce a nutritious lifestyle. The key problem with marketing nutrition remains, after all, marketing.

A propos du livre

À propos de l'auteur

Brian Wansink is professor of applied economics of marketing and of nutritional science at Cornell University. He is the director of the Cornell Food and Brand Lab.

Détails de l'édition

• Éditeur: University of Illinois Press
• Date d'édition: 2005
• Langue: anglais
• ISBN 10: 0252029429
• ISBN 13: 9780252029424
• Reliure: Relié
• Nombre de pages: 224
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible