Saving the World: A Brief History of Communication for Development and Social Change - Couverture rigide

McAnany, Emile G.

Couverture rigide

ISBN 10 : 0252036778 ISBN 13 : 9780252036774

Editeur : University of Illinois Press, 2012

Synopsis

This far-reaching and long overdue chronicle of communication for development from a leading scholar in the field presents in-depth policy analyses to outline a vision for how communication technologies can impact social change and improve human lives. Drawing on the pioneering works of Daniel Lerner, Everett Rogers, and Wilbur Schramm as well as his own personal experiences in the field, Emile G. McAnany builds a new, historically cognizant paradigm for the future that supplements technology with social entrepreneurship. McAnany summarizes the history of the field of communication for development and social change from Truman's Marshall Plan for the Third World to the United Nations' Millennium Development Goals. Part history and part policy analysis, Saving the World argues that the communication field can renew its role in development by recognizing large aid-giving institutions have a difficult time promoting genuine transformation. McAnany suggests an agenda for improving and strengthening the work of academics, policy makers, development funders, and any others who use communication in all of its forms to foster social change.

A propos du livre

À propos de l'auteur

Emile G. McAnany is the former Walter E. Schmidt, S.J., Professor of Communication at Santa Clara University and the author of several books, including Mass Media and Free Trade: NAFTA and the Cultural Industries.

Détails de l'édition

• Éditeur: University of Illinois Press
• Date d'édition: 2012
• Langue: anglais
• ISBN 10: 0252036778
• ISBN 13: 9780252036774
• Reliure: Relié
• Nombre de pages: 200
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible