Saving the World: A Brief History of Communication for Development and Social Change - Couverture souple

McAnany, Emile G.

Couverture souple

ISBN 10 : 0252078446 ISBN 13 : 9780252078446

Editeur : University of Illinois Press, 2012

Synopsis

Drawing on the pioneering works of Daniel Lerner, Everett Rogers, and Wilbur Schramm as well as his own personal experiences in the field, Emile G. McAnany builds a new, historically cognizant paradigm of communication for development and social change for the future that supplements technology with social entrepreneurship. Summarizing the history of the field of communication for development from Truman's Marshall Plan for the Third World to the United Nations' Millennium Development Goals, McAnany argues that the communication field can renew its role in development by recognizing large aid-giving institutions have a difficult time promoting genuine transformation. He ultimately suggests an agenda for improving and strengthening the work of academics, policy makers, development funders, and others.

A propos du livre

À propos de l'auteur

Emile G. McAnany is the former Walter E. Schmidt, S.J., Professor of Communication at Santa Clara University and the author of several books, including Mass Media and Free Trade: NAFTA and the Cultural Industries.

Détails de l'édition

• Éditeur: University of Illinois Press
• Date d'édition: 2012
• Langue: anglais
• ISBN 10: 0252078446
• ISBN 13: 9780252078446
• Reliure: Broché
• Nombre de pages: 200
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible