Consumer Behavior and Marketing Strategy - Couverture rigide

Peter, J. Paul; Olson, Jerry C.

9780256105674: Consumer Behavior and Marketing Strategy

Couverture rigide

ISBN 10 : 0256105677 ISBN 13 : 9780256105674

Editeur : McGraw-Hill Inc.,US, 1993

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Book by Peter J Paul Olson Jerry C

Les informations fournies dans la section � Synopsis � peuvent faire r�f�rence � une autre �dition de ce titre.

Pr�sentation de l'�diteur

Consumer Behaviour and Marketing Strategy, European Edition is the European version of the very successful US text now in it's seventh edition. The academic rigour which distinguished this book from its competitors is retained as is the basic structure. Cognitive, behavioural and environmental approaches to the analysis of consumer behaviour receives a balanced and integrated treatment. This European edition draws on the latest consumer research and applies it to the marketing problems of European companies. All concepts are viewed from a marketing management perspective.

Les informations fournies dans la section � A propos du livre � peuvent faire r�f�rence � une autre �dition de ce titre.

�diteur: McGraw-Hill Inc.,US
Date d'�dition: 1993
Langue: anglais
ISBN 10: 0256105677
ISBN 13: 9780256105674
Reliure: Reli�
Num�ro d'�dition: 3
Nombre de pages: 625
Coordonn�es du fabricant: non disponible
Personne responsable: non disponible

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9780256261905: Consumer Behavior And Marketing Strategy

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ISBN 10 : 0256261903 ISBN 13 : 9780256261905
Editeur : McGraw-Hill Companies, Inc., 1999
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Consumer Behavior and Marketing Strategy (Irwin Series in Marketing)

J. Paul Peter, Jerry C. Olson

Edit� par McGraw-Hill Inc.,US, 1993

ISBN 10 : 0256105677 ISBN 13 : 9780256105674

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Vendeur : BookHolders, Towson, MD, Etats-Unis

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Etat : Very Good. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: third ] Publisher: Richard D Irwin Pub Date: 10/1/1992 Binding: Hardcover Pages: 625 third edition. N� de r�f. du vendeur 6483548

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Consumer Behavior and Marketing Strategy (Irwin Series in Marketing)

Olson, Jerry C.,Peter, J. Paul

Edit� par Richard D Irwin, 1992

ISBN 10 : 0256105677 ISBN 13 : 9780256105674

Ancien ou d'occasion Couverture rigide

Vendeur : HPB-Red, Dallas, TX, Etats-Unis

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Hardcover. Etat : Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! N� de r�f. du vendeur S_430928930

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