Using a learning-by-doing approach, this text provides students with a basic understanding of what goes on in the sales arena. Each chapter contains real-life sales challenges to increase student involvement and discussion, and there are end-of-chapter ethical dilemmas asking "what would you do?" Role-playing scenarios provide students with various selling techniques, both proactive and reactive. This edition integrates global coverage throughout, and there is expanded coverage of the impact of technology on the selling process.
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Vendeur : HPB-Red, Dallas, TX, Etats-Unis
hardcover. Etat : Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! N° de réf. du vendeur S_402722884
Quantité disponible : 1 disponible(s)
Vendeur : a2zbooks, Burgin, KY, Etats-Unis
Hardcover. Etat : Very Good. Fifth Edition. The books text appears to be clean. Minor shelf and corner wear to the books cover and corners. Binding is still in good condition. Water damage to the back of the books pages. Scuffing and rubbing to the books cover and corners. Size: 27 cm. 556 pp. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Business, Finance & Marketing; Selling; Education. ISBN: 0256138273. ISBN/EAN: 9780256138276. Dewey Code: 658.85 20. Pictures of this item not already displayed here available upon request. Inventory No: 1561010584. N° de réf. du vendeur 1561010584
Quantité disponible : 1 disponible(s)