Articles liés à Fundamentals of Selling: Customers of Life

Fundamentals of Selling: Customers of Life - Couverture rigide

Futrell, C.

 
9780256138276: Fundamentals of Selling: Customers of Life

Synopsis

Using a learning-by-doing approach, this text provides students with a basic understanding of what goes on in the sales arena. Each chapter contains real-life sales challenges to increase student involvement and discussion, and there are end-of-chapter ethical dilemmas asking "what would you do?" Role-playing scenarios provide students with various selling techniques, both proactive and reactive. This edition integrates global coverage throughout, and there is expanded coverage of the impact of technology on the selling process.

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