The Marketing Game, Windows Version - Couverture souple

Mason, Charlotte; Perreault, William

Couverture souple

ISBN 10 : 0256139881 ISBN 13 : 9780256139884

Editeur : Irwin Professional Publishing, 1998

A propos du livre

Présentation de l'éditeur :

The Marketing Game is applicable for all areas of Marketing and all levels because the game is not based on just one simulation. Rather it is based on several simulations with one integrated framework. The instructor can decide the level of complexity by selecting the number of decision areas a student is forced to consider, thus making the game equally applicable for a first year Principles student and a Graduate student. The instructor can also “set up” or adjust the marketing environments in the simulation to meet specific learning or teaching objections, and can decide if students will compete in groups against each other, or simply against themselves. The Marketing Game is based on realistic marketing and realistic marketing relationships, and allows for maximum flexibility.

À propos de cette édition

• Éditeur: Irwin Professional Publishing
• Date d'édition: 1998
• ISBN 10: 0256139881
• ISBN 13: 9780256139884
• Reliure: Broché
• Numéro d'édition: 3
• Nombre de pages: 100