Articles liés à Global Marketing: Foreign Entry, Local Marketing and...

Global Marketing: Foreign Entry, Local Marketing and Global Management - Couverture rigide

Johansson, Johny

 
9780256160512: Global Marketing: Foreign Entry, Local Marketing and Global Management
Couverture rigide
ISBN 10 : 0256160511 ISBN 13 : 9780256160512
Editeur : Irwin Professional Publishing, 1997

Synopsis

This text focuses on the environment of politics, finance, legal and economic regions of marketing. The text has course versatility with a three-way partition allowing instructors to construct alternative courses outlines with which to use the text. It allows a shorter markerting course going straight from the first three chapters to chapter 11; an international marketing element focussing on the local marketing and the global manegemnt sections; and an "export marketing" course derived from the text selected from the foreign entry chapters.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Irwin Professional Publishing
Date d'édition
1997
Langue
anglais
ISBN 10 
0256160511
ISBN 13 
9780256160512
Reliure
Relié
Nombre de pages
720
Coordonnées du fabricant
non disponible
Personne responsable
non disponible