Essentials of Retailing - Couverture souple

Levy, Michael; Weitz, Barton A.

Couverture souple

ISBN 10 : 0256163480 ISBN 13 : 9780256163483

Editeur : Irwin Professional Publishing, 1996

Synopsis

Looking at the practical foundations of retailing in the 1990s, this text describes and illustrates the various strategies retailers use. It also outlines the factors that should be considered in choosing a strategy, and considers strategic principles. Attention is paid to growing areas of retailing, such as category specialists, warehouse clubs, home improvement centres, mail order, off-price retailers and factory outlets. The opening chapter provides an overview of the retail framework, around which the text is organized.

Détails de l'édition

• Éditeur: Irwin Professional Publishing
• Date d'édition: 1996
• Langue: anglais
• ISBN 10: 0256163480
• ISBN 13: 9780256163483
• Reliure: Broché
• Nombre de pages: 496
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible