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International Business: The Challenge of Global Competition/Includes Map - Couverture rigide

Ball, Donald A.; Etc.; McCulloch, W.

 
9780256166019: International Business: The Challenge of Global Competition/Includes Map

Synopsis

This edition has been updated to reflect world events and their ramifications on international business. It includes three case studies illustrating the challenges and principles of international marketing, and encourages students to apply chapter concepts in minicases at the end of each chapter.

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