Articles liés à Business Marketing Strategy: Concepts and Applications

Business Marketing Strategy: Concepts and Applications - Couverture souple

Rangan, V Kasturi; Shapiro, Benson; Moriarity, Jr. Rowland

 
9780256169102: Business Marketing Strategy: Concepts and Applications
Couverture souple
ISBN 10 : 0256169101 ISBN 13 : 9780256169102
Editeur : Irwin Professional Publishing, 1995

Synopsis

Rangan is a 225 page paperback containing selected readings with the majority being from the "Harvard Business Review". It will have a strong managerial focus making it appealing to manager and future managers.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

V. Kasturi "Kash" Rangan is the Malcolm P. McNair Professor of Marketing at Harvard Business School. He has taught the core first-year marketing course and was its head across multiple sections (1993-1996). He has also taught the second-year elective courses on Business-to-Business Marketing and Channels-to-Market, as well as the doctoral course on Research Design. He currently teaches marketing in the Advanced Management Program for senior executives. He also teaches in the focused executive programs: Channels-to-Market, Business Marketing Strategy, and Strategic Perspectives on Nonprofit Management.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Irwin Professional Publishing
Date d'édition
1995
Langue
anglais
ISBN 10 
0256169101
ISBN 13 
9780256169102
Reliure
Broché
Nombre de pages
354
Coordonnées du fabricant
non disponible
Personne responsable
non disponible