Articles liés à Corporate Strategy: Resources and the Scope of the...

Corporate Strategy: Resources and the Scope of the Firm - Couverture rigide

Collis, David; Montgomery, Cynthia

 
9780256178944: Corporate Strategy: Resources and the Scope of the Firm

Synopsis

Suitable for a basic strategy course, this text takes a resourse-based approach to developing corporate strategy. The authors incorporate 20 cases, from entrepreneurial start-up ventures to well-known large corporations, including multinational ones.

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