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Marketing Research: A Practical Approach for the New Millennium
Edité par
Irwin McGraw-Hill, 1998
ISBN 10 : 0256195552
ISBN 13 : 9780256195552
Ancien ou d'occasion
Couverture rigide
Vendeur : Bookbot, Prague, Rébublique tchèque
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : Fair. Anmerkungen / bekritzelt / Stempel; Verschmutzung / Wasserschaden; Leichte Kratzer / Abnutzungen / Druckstellen. This book departs from standard offerings by balancing primary and secondary information with the techniques that support them. It provides comprehensive coverage of essential research tools and skills needed by today's marketing researchers and business decision-makers. The text is rich in real-world examples, demonstrating the immediate value of marketing research. Key features include: - **A Closer Look at Research**: Boxes highlighting real-world issues, categorized into Using Technology, Small Business Implications, and In the Field. - **Ethics**: Sections addressing the ethical dilemmas faced by managers in market research. - **Global Insights**: Encouraging students to consider global implications and opportunities in marketing research. - **Marginal Definitions**: Short entries that reinforce key definitions for easier exam preparation. - **Marketing Research Illustrations**: Real-world examples contextualizing the material. - **Marketing Research Cases**: Practical exercises reflecting real-world scenarios. - **Experience the Internet**: Hands-on exercises for using the Web in marketing research. - **Backyard Burgers**: A data disk for solving statistical problems from the book's last chapters. - **SPSS Student CD-ROM**: Software containing the Backyard Burgers dataset for analysis of variables and statistical techniques discussed. This text is designed to equip students with relevant skills and insights. N° de réf. du vendeur 420e5e0a-d489-4ff7-a08f-5d436442d653
Acheter D'occasion
EUR 4,38
Expédition à EUR 20,99
Expédition depuis Rébublique tchèque vers Etats-Unis
Expédition depuis Rébublique tchèque vers Etats-Unis
Quantité disponible : 1 disponible(s)
Image fournie par le vendeur
Marketing Research: A Practical Approach for the New Millennium
Edité par
Irwin McGraw-Hill, 1998
ISBN 10 : 0256195552
ISBN 13 : 9780256195552
Ancien ou d'occasion
Couverture rigide
Vendeur : Bookbot, Prague, Rébublique tchèque
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : Fair. Aus Bibliothek aussortiert; Leichte Kratzer / Abnutzungen / Druckstellen; Vergilbt / ausgeblichen. This book departs from standard offerings by balancing primary and secondary information with the techniques that support them. It provides comprehensive coverage of essential research tools and skills needed by today's marketing researchers and business decision-makers. The text is rich in real-world examples, demonstrating the immediate value of marketing research. Key features include: - **A Closer Look at Research**: Boxes highlighting real-world issues, categorized into Using Technology, Small Business Implications, and In the Field. - **Ethics**: Sections addressing the ethical dilemmas faced by managers in market research. - **Global Insights**: Encouraging students to consider global implications and opportunities in marketing research. - **Marginal Definitions**: Short entries that reinforce key definitions for easier exam preparation. - **Marketing Research Illustrations**: Real-world examples contextualizing the material. - **Marketing Research Cases**: Practical exercises reflecting real-world scenarios. - **Experience the Internet**: Hands-on exercises for using the Web in marketing research. - **Backyard Burgers**: A data disk for solving statistical problems from the book's last chapters. - **SPSS Student CD-ROM**: Software containing the Backyard Burgers dataset for analysis of variables and statistical techniques discussed. This text is designed to equip students with relevant skills and insights. N° de réf. du vendeur 13b30328-0e81-4e1e-8603-411c66a3b5e9
Acheter D'occasion
EUR 5,11
Expédition à EUR 20,99
Expédition depuis Rébublique tchèque vers Etats-Unis
Expédition depuis Rébublique tchèque vers Etats-Unis
Quantité disponible : 1 disponible(s)
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Marketing Research: A Practica
Edité par
Irwin, 1998
ISBN 10 : 0256195552
ISBN 13 : 9780256195552
Ancien ou d'occasion
Couverture rigide
Vendeur : World of Books (was SecondSale), Montgomery, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. Item in good condition and has highlighting/writing on text. Used texts may not contain supplemental items such as CDs, info-trac etc. N° de réf. du vendeur 00106852528
Acheter D'occasion
EUR 39,17
Livraison gratuite
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : 1 disponible(s)
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Marketing Research: A Practical Approach for the New Millennium (
Edité par
Irwin, 1998
ISBN 10 : 0256195552
ISBN 13 : 9780256195552
Ancien ou d'occasion
Couverture rigide
Vendeur : Hawking Books, Edgewood, TX, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : Very Good. Very Good Condition. Five star seller - Buy with confidence! N° de réf. du vendeur X0256195552X2
Acheter D'occasion
EUR 42,52
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Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : 1 disponible(s)
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Marketing Research: A Practical Approach for the New Millennium (Irwin/McGraw-Hill Series in Marketing)
Edité par
Irwin, 1998
ISBN 10 : 0256195552
ISBN 13 : 9780256195552
Ancien ou d'occasion
Couverture rigide
Vendeur : -OnTimeBooks-, Phoenix, AZ, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : good. A copy that has been read, remains in good condition. All pages are intact, and the cover is intact. The spine and cover show signs of wear. Pages can include notes and highlighting and show signs of wear, and the copy can include "From the library of" labels or previous owner inscriptions. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item! Ships via media mail. N° de réf. du vendeur OTV.0256195552.G
Acheter D'occasion
EUR 44,31
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Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : 1 disponible(s)