Articles liés à IMC: Using Advertising & Promotion to Build Brands
Synopsis
International Edition. Rippling of plastic laminate at spine. Previous owners name on author's dedication page
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À propos de l?auteur
The founder of the Integrated Marketing Communication graduate program at the University of Colorado-Boulder, where he currently teaches. He is also a consultant to both companies and agencies on IMC and brand building. Before becoming a professor, Duncan worked in the industry for 15 years. He started his career in marketing research and account management at the Leo Burnett advertising agency's worldwide headquarters in Chicago. He worked on such accounts as Kentucky Fried Chicken and Procter & Gamble. He then went to the client side, where he was director of marketing services for Eckrich Processed Meats, a division of Beatrice Foods, and later vice president of marketing at Jeno's Frozen Foods, where he was responsible for new products.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
Résultats de recherche pour IMC: Using Advertising & Promotion to Build Brands
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IMC: Using Advertising and Promotion to Build Brands
Edité par
McGraw-Hill College, 2002
ISBN 10 : 025621476X
ISBN 13 : 9780256214765
Ancien ou d'occasion
Couverture souple
Vendeur : More Than Words, Waltham, MA, Etats-Unis
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Etat : Good. . . All orders guaranteed and ship within 24 hours. Before placing your order for please contact us for confirmation on the book's binding. Check out our other listings to add to your order for discounted shipping. N° de réf. du vendeur WAL-T-2a-02022
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Duncan ] IMC: Using Advertising & Promotion to Build Brands ] 2002 ] 1
Edité par
McGraw-Hill Companies, 2002
ISBN 10 : 025621476X
ISBN 13 : 9780256214765
Ancien ou d'occasion
Couverture rigide
Vendeur : ThriftBooks-Atlanta, AUSTELL, GA, Etats-Unis
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Hardcover. Etat : As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less 4.35. N° de réf. du vendeur G025621476XI2N00
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IMC: Using Advertising and Promotion to Build Brands
Edité par
McGraw-Hill Publishing Co., 2002
ISBN 10 : 025621476X
ISBN 13 : 9780256214765
Ancien ou d'occasion
Couverture souple
Vendeur : SecondSale, Montgomery, IL, Etats-Unis
Évaluation du vendeur 4 sur 5 étoiles
Etat : Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. N° de réf. du vendeur 00027831168
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Image d'archives
IMC: Using Advertising and Promotion to Build Brands
Edité par
McGraw-Hill Publishing Co., 2001
ISBN 10 : 025621476X
ISBN 13 : 9780256214765
Ancien ou d'occasion
Paperback
Vendeur : Once Upon A Time Books, Siloam Springs, AR, Etats-Unis
Évaluation du vendeur 4 sur 5 étoiles
Paperback. Etat : Good. This is a used book in good condition and may show some signs of use or wear . This is a used book in good condition and may show some signs of use or wear . N° de réf. du vendeur mon0000386781
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