Articles liés à IMC: Using Advertising & Promotion to Build Brands

IMC: Using Advertising & Promotion to Build Brands - Couverture souple

Duncan, Tom

 
9780256214765: IMC: Using Advertising & Promotion to Build Brands
Couverture souple
ISBN 10 : 025621476X ISBN 13 : 9780256214765
Editeur : McGraw-Hill Inc.,US, 2001

Synopsis

International Edition. Rippling of plastic laminate at spine. Previous owners name on author's dedication page

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

The founder of the Integrated Marketing Communication graduate program at the University of Colorado-Boulder, where he currently teaches. He is also a consultant to both companies and agencies on IMC and brand building. Before becoming a professor, Duncan worked in the industry for 15 years. He started his career in marketing research and account management at the Leo Burnett advertising agency's worldwide headquarters in Chicago. He worked on such accounts as Kentucky Fried Chicken and Procter & Gamble. He then went to the client side, where he was director of marketing services for Eckrich Processed Meats, a division of Beatrice Foods, and later vice president of marketing at Jeno's Frozen Foods, where he was responsible for new products.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
McGraw-Hill Inc.,US
Date d'édition
2001
Langue
anglais
ISBN 10 
025621476X
ISBN 13 
9780256214765
Reliure
Broché
Nombre de pages
783
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9780071123822: IMC: Using Advertising and Promotion to Build Brands

Edition présentée

ISBN 10 :  0071123822 ISBN 13 :  9780071123822
Editeur : McGraw-Hill Publishing Co., 2001
Couverture rigide