Articles liés à Consumer Behaviour And Marketing Strategy
Synopsis
Consumer Behaviour and Marketing Strategy, European Edition is the European version of the very successful US text now in it's seventh edition. The academic rigour which distinguished this book from its competitors is retained as is the basic structure. Cognitive, behavioural and environmental approaches to the analysis of consumer behaviour receives a balanced and integrated treatment. This European edition draws on the latest consumer research and applies it to the marketing problems of European companies. All concepts are viewed from a marketing management perspective.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Présentation de l'éditeur
Consumer Behaviour and Marketing Strategy, European Edition is the European version of the very successful US text now in it's seventh edition. The academic rigour which distinguished this book from its competitors is retained as is the basic structure. Cognitive, behavioural and environmental approaches to the analysis of consumer behaviour receives a balanced and integrated treatment. This European edition draws on the latest consumer research and applies it to the marketing problems of European companies. All concepts are viewed from a marketing management perspective.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Consumer Behavior And Marketing Strategy (European): European Edition
Edité par
McGraw-Hill Education / Europe, Middle East & Africa 16/04/1999, 1999
ISBN 10 : 025622529X
ISBN 13 : 9780256225297
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Vendeur : AwesomeBooks, Wallingford, Royaume-Uni
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Etat : Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 7719-9780256225297
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Consumer Behavior And Marketing Strategy (European): European Edition
Edité par
McGraw-Hill Education / Europe, Middle East & Africa 16/04/1999, 1999
ISBN 10 : 025622529X
ISBN 13 : 9780256225297
Ancien ou d'occasion
Couverture souple
Vendeur : Bahamut Media, Reading, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. N° de réf. du vendeur 6545-9780256225297
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Consumer Behaviour and Marketing Strategy
Edité par
McGraw-Hill Education / Europe, Middle East & Africa, 1999
ISBN 10 : 025622529X
ISBN 13 : 9780256225297
Ancien ou d'occasion
Couverture souple
Vendeur : Hamelyn, Madrid, M, Espagne
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Etat : Muy bueno. : Este libro combina el rigor académico con un enfoque orientado a la aplicación, basándose en las últimas investigaciones sobre el consumidor y aplicándolas a los problemas de marketing de las empresas europeas. Ofrece un tratamiento equilibrado de los enfoques cognitivos, conductuales y ambientales para el análisis del comportamiento del consumidor. Todos los conceptos se contemplan desde una perspectiva de gestión de marketing. Incluye un glosario, términos y conceptos clave, y lecturas adicionales anotadas que abarcan fuentes europeas y estadounidenses. Es una edición europea del exitoso texto estadounidense. EAN: 9780256225297 Tipo: Libros Categoría: Negocios y Economía Título: Consumer Behaviour and Marketing Strategy Autor: J. Paul Peter| Jerry C. Olson| Klaus G. Grunert Editorial: Pearson Idioma: en Páginas: 526 Formato: tapa blanda. N° de réf. du vendeur Happ-2024-06-03-c9ac57cc
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Consumer Behavior And Marketing Strategy (European): European Edition
Edité par
McGraw-Hill Higher Education, 1999
ISBN 10 : 025622529X
ISBN 13 : 9780256225297
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Vendeur : Reuseabook, Gloucester, GLOS, Royaume-Uni
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Paperback. Etat : Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Damaged cover. The cover of is slightly damaged for instance a torn or bent corner. Grubby book may have mild dirt or some staining, mostly on the edges of pages. Ex-library book with stamps on the first page, it is also likely to have a small shelf number sticker on the spine. N° de réf. du vendeur CHL9976911
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Consumer Behaviour and Marketing Strategy
Edité par
Irwin Times Mirror, 1999
ISBN 10 : 025622529X
ISBN 13 : 9780256225297
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Couverture souple
Vendeur : Better World Books Ltd, Dunfermline, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Very Good. European ed. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. N° de réf. du vendeur GRP62365550
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Consumer Behaviour and Marketing Strategy
Edité par
Irwin Times Mirror, 1999
ISBN 10 : 025622529X
ISBN 13 : 9780256225297
Ancien ou d'occasion
Couverture souple
Vendeur : Better World Books Ltd, Dunfermline, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. European ed. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. N° de réf. du vendeur GRP80361938
Quantité disponible : 1 disponible(s)
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Consumer Behavior And Marketing Strategy (European)
Edité par
Irwin Times Mirror, 1999
ISBN 10 : 025622529X
ISBN 13 : 9780256225297
Ancien ou d'occasion
Paperback
Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. N° de réf. du vendeur GOR003430634
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Consumer Behavior And Marketing Strategy (European)
Edité par
Irwin Times Mirror, 1999
ISBN 10 : 025622529X
ISBN 13 : 9780256225297
Ancien ou d'occasion
Paperback
Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur GOR001340234
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Consumer Behavior And Marketing Strategy (European)
Edité par
McGraw-Hill Education / Europe, Middle East & Africa, 1999
ISBN 10 : 025622529X
ISBN 13 : 9780256225297
Ancien ou d'occasion
Couverture souple
Vendeur : WeBuyBooks, Rossendale, LANCS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Very Good. Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur wbs7848649982
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Consumer Behaviour and Marketing Strategy
Edité par
McGraw-Hill, 1999
ISBN 10 : 025622529X
ISBN 13 : 9780256225297
Ancien ou d'occasion
Couverture souple
Vendeur : Anybook.com, Lincoln, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1450grams, ISBN:025622529X. N° de réf. du vendeur 7062544
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