Articles liés à Consumer Behaviour And Marketing Strategy
Synopsis
Consumer Behaviour and Marketing Strategy, European Edition is the European version of the very successful US text now in it's seventh edition. The academic rigour which distinguished this book from its competitors is retained as is the basic structure. Cognitive, behavioural and environmental approaches to the analysis of consumer behaviour receives a balanced and integrated treatment. This European edition draws on the latest consumer research and applies it to the marketing problems of European companies. All concepts are viewed from a marketing management perspective.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Présentation de l'éditeur
Consumer Behaviour and Marketing Strategy, European Edition is the European version of the very successful US text now in it's seventh edition. The academic rigour which distinguished this book from its competitors is retained as is the basic structure. Cognitive, behavioural and environmental approaches to the analysis of consumer behaviour receives a balanced and integrated treatment. This European edition draws on the latest consumer research and applies it to the marketing problems of European companies. All concepts are viewed from a marketing management perspective.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Consumer Behavior And Marketing Strategy (European)
Edité par
Irwin Times Mirror, 1999
ISBN 10 : 025622529X
ISBN 13 : 9780256225297
Ancien ou d'occasion
Paperback
Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. N° de réf. du vendeur GOR003430634
Quantité disponible : 1 disponible(s)
Image d'archives
Consumer Behavior And Marketing Strategy (European)
Edité par
Irwin Times Mirror, 1999
ISBN 10 : 025622529X
ISBN 13 : 9780256225297
Ancien ou d'occasion
Paperback
Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur GOR001340234
Quantité disponible : 1 disponible(s)
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Consumer Behavior and Marketing Strategy European Edition
Edité par
Irwin Times Mirror, 1999
ISBN 10 : 025622529X
ISBN 13 : 9780256225297
Ancien ou d'occasion
Paperback
Vendeur : ThriftBooks-Atlanta, AUSTELL, GA, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less 1.01. N° de réf. du vendeur G025622529XI2N00
Quantité disponible : 1 disponible(s)
Image d'archives
Consumer Behaviour and Marketing Strategy
Edité par
Irwin Times Mirror, 1999
ISBN 10 : 025622529X
ISBN 13 : 9780256225297
Ancien ou d'occasion
Couverture souple
Vendeur : Better World Books Ltd, Dunfermline, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Very Good. European ed. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. N° de réf. du vendeur GRP62365550
Quantité disponible : 1 disponible(s)
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Consumer Behavior And Marketing Strategy (European)
Edité par
McGraw-Hill Education / Europe, Middle East & Africa, 1999
ISBN 10 : 025622529X
ISBN 13 : 9780256225297
Ancien ou d'occasion
Couverture souple
Vendeur : WeBuyBooks, Rossendale, LANCS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Very Good. Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur wbs7848649982
Quantité disponible : 1 disponible(s)
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Consumer Behaviour and Marketing Strategy
Edité par
McGraw-Hill, 1999
ISBN 10 : 025622529X
ISBN 13 : 9780256225297
Ancien ou d'occasion
Couverture souple
Vendeur : Anybook.com, Lincoln, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1450grams, ISBN:025622529X. N° de réf. du vendeur 7062544
Quantité disponible : 1 disponible(s)
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Consumer Behavior and Marketing Strategy
Edité par
McGraw-Hill, 1999
ISBN 10 : 025622529X
ISBN 13 : 9780256225297
Ancien ou d'occasion
Couverture souple
Vendeur : Anybook.com, Lincoln, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1350grams, ISBN:025622529X. N° de réf. du vendeur 8657955
Quantité disponible : 1 disponible(s)
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Consumer Behaviour and Marketing Strategy
Edité par
McGraw-Hill, 1999
ISBN 10 : 025622529X
ISBN 13 : 9780256225297
Ancien ou d'occasion
Couverture souple
Vendeur : Anybook.com, Lincoln, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pencil markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1450grams, ISBN:025622529X. N° de réf. du vendeur 7062541
Quantité disponible : 1 disponible(s)
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Consumer Behavior and Marketing Strategy
Edité par
McGraw-Hill, 1999
ISBN 10 : 025622529X
ISBN 13 : 9780256225297
Ancien ou d'occasion
Couverture souple
Vendeur : Anybook.com, Lincoln, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1500grams, ISBN:025622529X. N° de réf. du vendeur 8657954
Quantité disponible : 1 disponible(s)
Image d'archives
Consumer Behaviour and Marketing Strategy
Edité par
McGraw-Hill, 1999
ISBN 10 : 025622529X
ISBN 13 : 9780256225297
Ancien ou d'occasion
Couverture souple
Vendeur : Anybook.com, Lincoln, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pen markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1500grams, ISBN:025622529X. N° de réf. du vendeur 7062542
Quantité disponible : 1 disponible(s)