Synopsis
Churchill and Peter are two of the most respected educators and researchers in the marketing discipline. Their text has a strong theme of customer value, and offers coverage of the most current topics: relationship marketing, technology, IMC, global marketing, services, and small businesses (through extensive examples). This concise text is less than 600 pages and is completely updated with all references from 1996 or later. The extensive supplements package was thoroughly revised, updated, and reviewed by at least 3 marketing instructors to ensure quality.
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À propos des auteurs
Gilbert A. Churchill, Jr. is one of the top 5 marketing educators in the world! He is well-known for his research, consulting, textbooks, and teaching. He received his DBA from Indiana University in 1966 and then joined University of Wisconsin. He is the recipient of numerous awards for research and education, including several of the most prestigious lifetime achievement awards in the field.
J. Paul Peter is another very highly regarded marketing educator and is also at UW-Madison. He has won many awards for his contributions through research, textbooks, and education.
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Marketing Creating Value for Customers
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Irwin Professional Pub (edition Subsequent), 1997
ISBN 10 : 0256228779
ISBN 13 : 9780256228779
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Marketing Creating Value for Customers
Edité par
Irwin Professional Pub, 1997
ISBN 10 : 0256228779
ISBN 13 : 9780256228779
Ancien ou d'occasion
Couverture rigide
Vendeur : MERS Goodwill, Saint Louis, MO, Etats-Unis
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Etat : acceptable. Used - Acceptable: All pages and the cover are intact, but shrink wrap, dust covers, or boxed set case may be missing. Pages may include limited notes, highlighting, or minor water damage but the text is readable. Pages may include limited notes and highlighting, but the text cannot be obscured or unreadable. Any access codes or passwords originally included with the book may be expired, used or no longer valid. Image is stock photo and cover art edition may be different than pictured. N° de réf. du vendeur MERV.0256228779.A
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