Business: An Integrative Framework - Couverture rigide

Fry, Fred; Stoner, Charles; Hattwick, Richard

 
9780256236125: Business: An Integrative Framework

Synopsis

This text is designed for an emerging version of the Introduction to Business course which is growing in popularity at many colleges and universities. What that means is, this text has been written from an integrated standpoint. It de-emphasizes the functional presentation of most traditional intro to business text books (ie.,--it goes beyond just presenting Management, Marketing, Finance, and Accounting) and demonstrates how these areas are integrated in a organization.

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À propos des auteurs

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Charles L. Stoner is the Robert A. McCord Professor of Executive Management Development in the Foster College of Business Administration at Bradley University. His B.S., M.B.A, and D.B.A. are from Florida State University. His areas of interest include Leadership, Team Building, Diversity, and Ethics. He currently teaches BMA 102, Bradleys Introduction to Business course which is the underlying impetus for this book. He has co-authored two books (with Fred Fry) and has written numerous articles and papers. He is a much requested speaker and consultant among businesses in the Peoria area.

Richard E. Hattwick is a Professor at Western Illinois University. His B.A. is from Ohio Wesleyan University and his Ph.D. is from Vanderbilt University. His primary area of interest is Public Policy Economics. He is the founder and President of the Illinois Business Hall of Fame and American National Business Hall of Fame, Founder of the Journal of Behavioral Economics (now Journal of Socio-Economics) and Founder of the Journal of Business Leadership. In his role of president of the Illinois and American National Business Halls of Fame, he has presented scores of lectures throughout Illinois and the country based on business leaders who have made major impacts on the history of their own business and society in general.

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