This is a resource-based view of the firm, incorporating 17 case studies which reflect this emphasis. Case studies new to this edition cover high profile companies, globally competitive industries, entrepreneurial businesses and public companies, and there is a guide to case analysis showing students how to approach case analysis. Also new to this edition is coverage of co-operative strategies, collaborative alliances and competing in "high velocity" market environments. The book includes company website addresses, with details on how to use the Internet and various online services.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
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Hardcover. Etat : Fair. Tenth Edition. Moderate shelf and corner wear, Text has Highlighting, Underling and notes, Binding is in good sturdy condition. 1049 pages. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Business, Finance & Marketing; ISBN: 0256237387. ISBN/EAN: 9780256237382. Pictures of this item not already displayed here available upon request. Inventory No: 1561016063. N° de réf. du vendeur 1561016063
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Hardcover Tenth Ed. Students; Teachers; Education; Management; Strategic Management, includes a collection of 35 cases, 22 of which are freshly written. (1049 Pgs.) Pictorial Glossy Boards, VVG / VVG. N° de réf. du vendeur AA-HC-9455
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