Consumer Behavior And Marketing Strategy - Couverture rigide

Peter, J. Paul; Olson, Jerry C.

Couverture rigide

ISBN 10 : 0256261903 ISBN 13 : 9780256261905

Editeur : McGraw-Hill Companies, Inc., 1999

Synopsis

This text provides the information needed for consumer analysis that can be used for understanding markets and developing effective marketing strategies. It aims to help readers understand how consumer affect and cognition, consumer behaviour, consumer environment and marketing strategy interact.

A propos du livre

Présentation de l'éditeur

Consumer Behaviour and Marketing Strategy, European Edition is the European version of the very successful US text now in it's seventh edition. The academic rigour which distinguished this book from its competitors is retained as is the basic structure. Cognitive, behavioural and environmental approaches to the analysis of consumer behaviour receives a balanced and integrated treatment. This European edition draws on the latest consumer research and applies it to the marketing problems of European companies. All concepts are viewed from a marketing management perspective.

Détails de l'édition

• Éditeur: McGraw-Hill Companies, Inc.
• Date d'édition: 1999
• Langue: anglais
• ISBN 10: 0256261903
• ISBN 13: 9780256261905
• Reliure: Relié
• Numéro d'édition: 5
• Nombre de pages: 576
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible