Excerpt from Visual Persuasion: Written and Designed
The response was gratifying. Everyone thought that Visual Persuasion was a much-needed book. Listening to the various comments made by those who should know, I very soon began to discover the reasons. Behind their unanimous blessing. It seems that''all creative men in the business of communication have difficulties ex plaining the subtle meanings of pictures to those who buy them.
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This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
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Vendeur : Forgotten Books, London, Royaume-Uni
Paperback. Etat : New. Print on Demand. This book is a fascinating and insightful look into the world of visual persuasion, a field that has become increasingly important in our image-saturated world. The author explores how images, from advertisements to everyday objects, communicate messages on a subconscious level, impacting our thoughts, feelings, and buying habits. The book delves into the complex and often contradictory nature of American taste, demonstrating how it has evolved over time under the influence of factors like the rise of the middle class, the growing power of industry, and the changing role of women in society. The author dissects the ways in which visual communication influences everything from our perceptions of beauty to the products we choose, revealing the subtle power dynamics at play. The book delves into topics like the psychology of color, the significance of visual cues in advertising, and the art of creating a compelling corporate image. Through a combination of historical analysis, cultural commentary, and thought-provoking examples, this book offers a unique and valuable perspective on the power of images in shaping our world. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. N° de réf. du vendeur 9780259841234_0
Quantité disponible : Plus de 20 disponibles
Vendeur : PBShop.store US, Wood Dale, IL, Etats-Unis
PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur LW-9780259841234
Quantité disponible : 15 disponible(s)
Vendeur : PBShop.store UK, Fairford, GLOS, Royaume-Uni
PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur LW-9780259841234
Quantité disponible : 15 disponible(s)