Advertising Procedures and Practices of Agricultural Commodity Promotion Groups (Classic Reprint) - Couverture souple
Synopsis
Excerpt from Advertising Procedures and Practices of Agritural Commodity Promotion Groups
This report presents results of a survey of practices and procedures followed by selected groups in attempting to expand the demand for agritural products through promotion. Recommendations of ways to improve the planning and Operation of pro motion programs are suggested.
Most of the respondent groups tended to express their promotion objectives in a general purpose context, rather than stating specific goals or targets. Such generali ties while reflecting the purpose of promotion are inadequate for planning a specific promotion program. Advertising agencies also tended to generalize as to the pro motion objectives of their agritural clients, but were usually more specific than promotion groups.
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Advertising Procedures and Practices of Agricultural Commodity Promotion Groups
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Paperback. Etat : New. Print on Demand. This book gives detailed insights into the promotional practices and internal structures of agricultural commodity promotion organizations. The author offers suggestions for increasing the effectiveness of programs to create demand for agricultural products. This book will appeal to organizations engaged in marketing farm products or those new to the field. With a focus on producer-oriented promotion groups, marketing cooperatives, and commercial food firms, the author presents an in-depth analysis of promotion objectives, market research, media advertising, and trade and institutional promotion. The book also explores organizational structure, agency relationships, and evaluation of the promotion program, providing a comprehensive understanding of the intricacies involved in promoting agricultural products. This book serves as a valuable resource for anyone seeking to enhance their understanding of agricultural promotion practices and strategies. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. N° de réf. du vendeur 9780260390998_0
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Advertising Procedures and Practices of Agricultural Commodity Promotion Groups (Classic Reprint)
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PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur LW-9780260390998
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Advertising Procedures and Practices of Agricultural Commodity Promotion Groups (Classic Reprint)
Vendeur : PBShop.store UK, Fairford, GLOS, Royaume-Uni
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PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur LW-9780260390998
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