Articles liés à The Spot: The Rise of Political Advertising on Television
Synopsis
Book by Diamond Edwin Bates Stephen
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l'auteur
Edwin Diamond was Professor of Journalism at New York University, where he directed the News Study Group, and was media columnist for New York magazine.
Stephen Bates, a lawyer, is a fellow at the Woodrow Wilson Center for Scholars in Washington, D.C. He is the author of If No News, Send Rumors: Anecdotes of American Journalism.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
Résultats de recherche pour The Spot: The Rise of Political Advertising on Television
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The Spot: The Rise of Political Advertising on Television
Edité par
MIT Press, 1984
ISBN 10 : 0262040751
ISBN 13 : 9780262040754
Ancien ou d'occasion
Couverture rigide
Edition originale
Vendeur : Books Do Furnish A Room, Durham, NC, Etats-Unis
Évaluation du vendeur 4 sur 5 étoiles
Hardcover. Etat : Pages Clean, Binding Firm. First Edition. Tears & creases along edges of DJ. Price clipped. N° de réf. du vendeur 54504
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EUR 5,61
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The Spot: Rise of Political Advertising on Television
Edité par
MIT Press Ltd, 1984
ISBN 10 : 0262040751
ISBN 13 : 9780262040754
Ancien ou d'occasion
Couverture rigide
Vendeur : World of Books (was SecondSale), Montgomery, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Hardback. Etat : Very Good. In this third edition of their classic study of the political commercial, or polispot, veteran media analysts Edwin Diamond and Stephen Bates reveal the backstage stories of the 1988 presidential campaign - the Ailes-Atwater media mastery, the Dukakis team's babel of TV voices, Willie Horton's transformation from convict to celebrity. The authors take a close critical look at the key political ads of 1988 and 1990, with particular attention to the subtexts directed at voters' racial attitudes and fears. They also preview the 30-second arguments and attacks of the 1992 media campaign.In a new chapter, Diamond and Bates examine the case against spots. They take a hard look at the societal ills that critics have blamed on TV campaigns, including mudslinging, misrepresentation, and malaise. They evaluate the proposals to ban or severely restrict the spot. They also assess the growing press scrutiny of TV campaigns, such as the use of truth boxes in newspapers. Their verdict on political ads will surprise many viewers - and cheer all friends of the First Amendment.As the media consultants and their handiwork grow more subtle and sophisticated, and as political campaigns increasingly exist only on the home screen, The Spot is an indispensable guide for the campaign season. N° de réf. du vendeur CIN0262040751VG
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EUR 10,64
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Spot, The: Rise of Political Advertising on Television
Edité par
MIT Press, 1984
ISBN 10 : 0262040751
ISBN 13 : 9780262040754
Ancien ou d'occasion
Couverture rigide
Vendeur : George Cross Books, Lexington, MA, Etats-Unis
Évaluation du vendeur 4 sur 5 étoiles
Hardcover. First ition edition. Good/No Jacket (32057) . Hardcover, good condition, w. smwht slanted, ltly compressed sp, ltly bumped corners. Ltly tanned p. edges, sme lt spots. Fr ins hinge stressed, but intact. Tears on r. eps, 2 adjacent pp. A few scribbles, pencil markings. O/w cln and tight. 416. N° de réf. du vendeur 32057
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Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
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Image d'archives
The Spot: Rise of Political Advertising on Television
Edité par
MIT Press Ltd, 1984
ISBN 10 : 0262040751
ISBN 13 : 9780262040754
Ancien ou d'occasion
Couverture rigide
Vendeur : World of Books Inc, Montgomery, IL, Etats-Unis
Évaluation du vendeur 4 sur 5 étoiles
Hardback. Etat : Very Good. In this third edition of their classic study of the political commercial, or polispot, veteran media analysts Edwin Diamond and Stephen Bates reveal the backstage stories of the 1988 presidential campaign - the Ailes-Atwater media mastery, the Dukakis team's babel of TV voices, Willie Horton's transformation from convict to celebrity. The authors take a close critical look at the key political ads of 1988 and 1990, with particular attention to the subtexts directed at voters' racial attitudes and fears. They also preview the 30-second arguments and attacks of the 1992 media campaign.In a new chapter, Diamond and Bates examine the case against spots. They take a hard look at the societal ills that critics have blamed on TV campaigns, including mudslinging, misrepresentation, and malaise. They evaluate the proposals to ban or severely restrict the spot. They also assess the growing press scrutiny of TV campaigns, such as the use of truth boxes in newspapers. Their verdict on political ads will surprise many viewers - and cheer all friends of the First Amendment.As the media consultants and their handiwork grow more subtle and sophisticated, and as political campaigns increasingly exist only on the home screen, The Spot is an indispensable guide for the campaign season. N° de réf. du vendeur CIN0262040751VG
Acheter D'occasion
EUR 12,51
Livraison gratuite
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : 1 disponible(s)
Image d'archives
The Spot : The Rise of Political Advertising on Television
Edité par
MIT Press, 1984
ISBN 10 : 0262040751
ISBN 13 : 9780262040754
Ancien ou d'occasion
Couverture rigide
Edition originale
Vendeur : Better World Books, Mishawaka, IN, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. 1St Edition. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. N° de réf. du vendeur 10190771-6
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EUR 12,71
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Expédition nationale : Etats-Unis
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Image d'archives
The Spot : The Rise of Political Advertising on Television
Edité par
MIT Press, 1984
ISBN 10 : 0262040751
ISBN 13 : 9780262040754
Ancien ou d'occasion
Couverture rigide
Edition originale
Vendeur : Better World Books, Mishawaka, IN, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : Very Good. 1St Edition. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. N° de réf. du vendeur 16826533-75
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EUR 12,71
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The Spot: The Rise of Political Advertising on Television
Edité par
MIT Press (MA), Cambridge, MA, 1984
ISBN 10 : 0262040751
ISBN 13 : 9780262040754
Ancien ou d'occasion
Couverture rigide
Vendeur : Nelsons Books, Chazy, NY, Etats-Unis
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Hard cover. Etat : Fine in very good dust jacket. Sewn binding. Cloth over boards. Contains: Illustrations. Audience: General/trade. book is crisp, clean and tight, jacket has lith edge war, not price clipped, no markings. N° de réf. du vendeur Alibris.0019431
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The Spot: The Rise of Political Advertising on Television
Edité par
The MIT Press, 1984
ISBN 10 : 0262040751
ISBN 13 : 9780262040754
Ancien ou d'occasion
Couverture rigide
Vendeur : Wonder Book, Frederick, MD, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. Good condition. Very Good dust jacket. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. N° de réf. du vendeur H07OS-00254
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SPOT. The Rise of Political Advertising on Television
Edité par
MIT Press (1984), Cambridge, MA, 1984
ISBN 10 : 0262040751
ISBN 13 : 9780262040754
Ancien ou d'occasion
Couverture rigide
Vendeur : Riverow Bookshop, Owego, NY, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Cloth w/DJ. Etat : VG/G. Black & White Photographs (illustrateur). Cambridge, MA: MIT Press. VG/G. (1984). . Cloth w/DJ. 8vo., xiv, 416pp., Dj rubbed with some small tears; small hole in back e/p, ownership . N° de réf. du vendeur BOOKS279823
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The Spot The Rise of Political Advertising on Television
Edité par
Mit Pr, Cambridge, MA, 1984
ISBN 10 : 0262040751
ISBN 13 : 9780262040754
Ancien ou d'occasion
Couverture rigide
Edition originale
Vendeur : Liberty Book Shop, Avis, PA, Etats-Unis
Évaluation du vendeur 4 sur 5 étoiles
Hardcover. Etat : Near Fine. Etat de la jaquette : Near Fine. First Edition; First Printing. Red cloth, just a hint of edge rubbing, in like DJ. Now protected in a mylar jacket. ; 8vo 8" - 9" tall; 220 pages. N° de réf. du vendeur 58667
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