The Future of Competitive Strategy: Unleashing the Power of Data and Digital Ecosystems - Couverture rigide

Livre 13 sur 25: Management on the Cutting Edge

Subramaniam, Mohan

 
9780262046992: The Future of Competitive Strategy: Unleashing the Power of Data and Digital Ecosystems
Couverture rigide
ISBN 10 : 0262046997 ISBN 13 : 9780262046992
Editeur : The MIT Press, 2022

Synopsis

How legacy firms can combine their traditional strengths with the power of data and digital ecosystems to forge a new competitive strategy for the digital era.

How can legacy firms remain relevant in the digital era? In The Future of Competitive Strategy, strategic management expert Mohan Subramaniam explains how firms can leverage both their traditional strengths and the modern-day power of data and digital ecosystems to forge a new competitive strategy. Drawing on the experiences of a range of companies, including Caterpillar, Sleep Number, and Whirlpool, he explains how firms can benefit from data’s enlarged role in modern business, develop digital ecosystems tailored to their unique business needs, and use new frameworks to harness the power of data for competitive advantage.
 
Subramaniam presents digital ecosystems as a combination of production and consumption ecosystems, which can be used by legacy firms to unlock the value of data at various levels—from improving operational efficiencies to creating new data-driven services and transforming traditional products into digital platforms. He explores the ways sensors and the Internet of Things provide new kinds of customer data; presents the concept of digital competitors—other firms that have access to similar data; discusses the new digital capabilities that firms need to develop; and addresses privacy and security issues associated with data sharing.
 
Who needs this book? Any firm that wants to revitalize traditional business models, offer a richer customer experience, and expand its competitive arena into new digital ecosystems.  

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À propos de l'auteur

Mohan Subramaniam is Professor of Strategy and Digital Transformation at the IMD Business School in Lausanne, Switzerland. He has trained senior executives around the world on digital competitive strategy and strategic digital transformation.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
The MIT Press
Date d'édition
2022
Langue
anglais
ISBN 10 
0262046997
ISBN 13 
9780262046992
Reliure
Relié
Nombre de pages
312
Coordonnées du fabricant
non disponible
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