Enterprise Strategy for Blockchain: Lessons in Disruption from Fintech, Supply Chains, and Consumer Industries - Couverture rigide

Livre 15 sur 25: Management on the Cutting Edge

Sarathy, Ravi

 
9780262047166: Enterprise Strategy for Blockchain: Lessons in Disruption from Fintech, Supply Chains, and Consumer Industries
Couverture rigide
ISBN 10 : 0262047160 ISBN 13 : 9780262047166
Editeur : The MIT Press, 2022

Synopsis

How companies can gain strategic advantage by developing blockchain capabilities.

Blockchain is far more than cryptocurrency. Regarded for a decade as complex and with limited application, blockchain has now matured to be on the verge of fully realizing its disruptive potential. In Enterprise Strategy for Blockchain, business strategy expert Ravi Sarathy shows how companies can gain competitive advantage by developing and deploying blockchain capabilities. Sarathy explains what makes blockchain unique, including its capacities to eliminate intermediaries, guard against hackers, decentralize, and protect privacy. Presenting examples drawn from such sectors as finance, supply chains, computer services, consumer products, and entertainment, he describes how executives can strategically assess blockchain’s applicability to their business.
 
After outlining blockchain’s technological features—and its technological obstacles—Sarathy describes disruptive technologies already happening in the financial services market with the emergence of decentralized finance, or DeFi, arguing that a wave of innovation might be positioning DeFi as blockchain’s “killer app.” He also explores, among many other uses, a blockchain application that addresses chronic supply chain problems, pilot blockchain programs aimed at facilitating cross-border payments, and the use of NFTs (non-fungible tokens) that allow digital art to be collected and traded. And he outlines a path for organizations that includes establishing a business case for applying blockchain, evaluating enterprise cost-benefits, and  preparing the organization to develop the requisite knowledge and people skills while overcoming resistance to change.
 
Business leaders should invest, explore and experiment with blockchain now, positioning their organizations to be first in their fields, ahead of both rising startups and late-to-the game incumbent peers.

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À propos de l?auteur

Ravi Sarathy is Professor of International Business and Strategy at Northeastern University’s D’Amore-McKim School of Business. He is the coeditor of Firms within Families: Enterprising in Diverse Country Contexts.
 

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
The MIT Press
Date d'édition
2022
Langue
anglais
ISBN 10 
0262047160
ISBN 13 
9780262047166
Reliure
Relié
Nombre de pages
304
Coordonnées du fabricant
non disponible
Personne responsable
non disponible