Articles liés à Strategies for Electronic Commerce and the Internet

Strategies for Electronic Commerce and the Internet - Couverture rigide

Lucas Jr., Henry C

 
9780262122429: Strategies for Electronic Commerce and the Internet
Couverture rigide
ISBN 10 : 0262122421 ISBN 13 : 9780262122429
Editeur : The MIT Press, 2001

Synopsis

A guide to help business managers better compete in the age of the internet and electronic commerce.

This book offers a novel approach for analyzing and developing business strategies for the Internet and electronic commerce. The topics addressed include how to predict which firms will be successful, how a manager should respond to competitors who adopt the Internet and electronic commerce, and how a company can obtain a competitive advantage in times of intense competition and proliferating information technology. The book uses case studies (including Dell Computer, Cisco Systems, Charles Schwab, and Merrill Lynch) and develops a dynamic resource-based model of strategy.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
The MIT Press
Date d'édition
2001
Langue
anglais
ISBN 10 
0262122421
ISBN 13 
9780262122429
Reliure
Relié
Nombre de pages
279
Coordonnées du fabricant
non disponible
Personne responsable
non disponible