Articles liés à Tap: Unlocking the Mobile Economy
Synopsis
How the smartphone can become a personal concierge (not a stalker) in the mobile marketing revolution of smarter companies, value-seeking consumers, and curated offers.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l'auteur
Anindya Ghose is the Heinz Riehl Chair Professor of Business at New York University's Leonard N. Stern School of Business, where he holds a joint appointment in the Information, Operations and Management Science, and Marketing Departments. In 2014, Poets & Quants named him as a “Top 40 Under 40 Professor.” In 2017, Thinkers50 identified him among the 30 management thinkers most likely to shape the future of how organizations are managed and led. His opinion pieces and research have been featured on the BBC, CNBC, MSNBC, NPR, NBC, and in The Economist, the New York Times, WIRED, Time, the Financial Times, and the Wall Street Journal. He is also an avid high altitude mountaineer and has climbed extensively in multiple continents.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Tap: Unlocking the Mobile Economy (Mit Press)
Edité par
The MIT Press, 2018
ISBN 10 : 0262536056
ISBN 13 : 9780262536059
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Tap: Unlocking the Mobile Economy
Edité par
MIT Press Ltd, 2018
ISBN 10 : 0262536056
ISBN 13 : 9780262536059
Ancien ou d'occasion
Paperback
Vendeur : World of Books (was SecondSale), Montgomery, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Very Good. How the smartphone can become a personal concierge (not a stalker) in the mobile marketing revolution of smarter companies, value-seeking consumers, and curated offers. Consumers create a data trail by tapping their phones; businesses can tap into this trail to harness the power of the more than three trillion dollar mobile economy. According to Anindya Ghose, a global authority on the mobile economy, this two-way exchange can benefit both customers and businesses. In Tap, Ghose welcomes us to the mobile economy of smartphones, smarter companies, and value-seeking consumers. Drawing on his extensive research in the United States, Europe, and Asia, and on a variety of real-world examples from companies including Alibaba, China Mobile, Coke, Facebook, SK Telecom, Telef nica, and Travelocity, Ghose describes some intriguingly contradictory consumer behavior: people seek spontaneity, but they are predictable; they find advertising annoying, but they fear missing out; they value their privacy, but they increasingly use personal data as currency. When mobile advertising is done well, Ghose argues, the smartphone plays the role of a personal concierge-a butler, not a stalker. Ghose identifies nine forces that shape consumer behavior, including time, crowdedness, trajectory, and weather, and he examines these how these forces operate, separately and in combination. With Tap, he highlights the true influence mobile wields over shoppers, the behavioral and economic motivations behind that influence, and the lucrative opportunities it represents. In a world of artificial intelligence, augmented and virtual reality, wearable technologies, smart homes, and the Internet of Things, the future of the mobile economy seems limitless. N° de réf. du vendeur 00110857551
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Image d'archives
Tap: Unlocking the Mobile Economy
Edité par
MIT Press Ltd, 2018
ISBN 10 : 0262536056
ISBN 13 : 9780262536059
Ancien ou d'occasion
Paperback
Vendeur : World of Books (was SecondSale), Montgomery, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Good. How the smartphone can become a personal concierge (not a stalker) in the mobile marketing revolution of smarter companies, value-seeking consumers, and curated offers. Consumers create a data trail by tapping their phones; businesses can tap into this trail to harness the power of the more than three trillion dollar mobile economy. According to Anindya Ghose, a global authority on the mobile economy, this two-way exchange can benefit both customers and businesses. In Tap, Ghose welcomes us to the mobile economy of smartphones, smarter companies, and value-seeking consumers. Drawing on his extensive research in the United States, Europe, and Asia, and on a variety of real-world examples from companies including Alibaba, China Mobile, Coke, Facebook, SK Telecom, Telef nica, and Travelocity, Ghose describes some intriguingly contradictory consumer behavior: people seek spontaneity, but they are predictable; they find advertising annoying, but they fear missing out; they value their privacy, but they increasingly use personal data as currency. When mobile advertising is done well, Ghose argues, the smartphone plays the role of a personal concierge-a butler, not a stalker. Ghose identifies nine forces that shape consumer behavior, including time, crowdedness, trajectory, and weather, and he examines these how these forces operate, separately and in combination. With Tap, he highlights the true influence mobile wields over shoppers, the behavioral and economic motivations behind that influence, and the lucrative opportunities it represents. In a world of artificial intelligence, augmented and virtual reality, wearable technologies, smart homes, and the Internet of Things, the future of the mobile economy seems limitless. N° de réf. du vendeur 00101550998
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Tap: Unlocking the Mobile Economy (Mit Press)
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The MIT Press (edition Reprint), 2018
ISBN 10 : 0262536056
ISBN 13 : 9780262536059
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Vendeur : BooksRun, Philadelphia, PA, Etats-Unis
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Paperback. Etat : Very Good. Reprint. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. N° de réf. du vendeur 0262536056-8-1
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Tap: Unlocking the Mobile Economy (Mit Press)
Edité par
The MIT Press, 2018
ISBN 10 : 0262536056
ISBN 13 : 9780262536059
Ancien ou d'occasion
paperback
Vendeur : Bellwetherbooks, McKeesport, PA, Etats-Unis
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paperback. Etat : Good. Bruise/tear to cover. N° de réf. du vendeur mon0000058709
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Image d'archives
Tap: Unlocking the Mobile Economy (Mit Press)
Edité par
The MIT Press, 2018
ISBN 10 : 0262536056
ISBN 13 : 9780262536059
Ancien ou d'occasion
paperback
Vendeur : Bellwetherbooks, McKeesport, PA, Etats-Unis
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paperback. Etat : Very Good. Very Good Condition - May show some limited signs of wear and may have a remainder mark. Pages and dust cover are intact and not marred by notes or highlighting. N° de réf. du vendeur mon0000058708
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Image d'archives
Tap: Unlocking the Mobile Economy (Mit Press)
Edité par
The MIT Press, 2018
ISBN 10 : 0262536056
ISBN 13 : 9780262536059
Ancien ou d'occasion
paperback
Vendeur : Bellwetherbooks, McKeesport, PA, Etats-Unis
Évaluation du vendeur 4 sur 5 étoiles
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Expédition nationale : Etats-Unis
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Image d'archives
Tap: Unlocking the Mobile Economy
Edité par
MIT Press Ltd, 2018
ISBN 10 : 0262536056
ISBN 13 : 9780262536059
Ancien ou d'occasion
Paperback
Vendeur : World of Books Inc, Montgomery, IL, Etats-Unis
Évaluation du vendeur 4 sur 5 étoiles
Paperback. Etat : Very Good. How the smartphone can become a personal concierge (not a stalker) in the mobile marketing revolution of smarter companies, value-seeking consumers, and curated offers. Consumers create a data trail by tapping their phones; businesses can tap into this trail to harness the power of the more than three trillion dollar mobile economy. According to Anindya Ghose, a global authority on the mobile economy, this two-way exchange can benefit both customers and businesses. In Tap, Ghose welcomes us to the mobile economy of smartphones, smarter companies, and value-seeking consumers. Drawing on his extensive research in the United States, Europe, and Asia, and on a variety of real-world examples from companies including Alibaba, China Mobile, Coke, Facebook, SK Telecom, Telef nica, and Travelocity, Ghose describes some intriguingly contradictory consumer behavior: people seek spontaneity, but they are predictable; they find advertising annoying, but they fear missing out; they value their privacy, but they increasingly use personal data as currency. When mobile advertising is done well, Ghose argues, the smartphone plays the role of a personal concierge-a butler, not a stalker. Ghose identifies nine forces that shape consumer behavior, including time, crowdedness, trajectory, and weather, and he examines these how these forces operate, separately and in combination. With Tap, he highlights the true influence mobile wields over shoppers, the behavioral and economic motivations behind that influence, and the lucrative opportunities it represents. In a world of artificial intelligence, augmented and virtual reality, wearable technologies, smart homes, and the Internet of Things, the future of the mobile economy seems limitless. N° de réf. du vendeur CIN0262536056VG
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Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
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Image d'archives
Tap: Unlocking the Mobile Economy
Edité par
MIT Press Ltd, 2018
ISBN 10 : 0262536056
ISBN 13 : 9780262536059
Ancien ou d'occasion
Paperback
Vendeur : World of Books Inc, Montgomery, IL, Etats-Unis
Évaluation du vendeur 4 sur 5 étoiles
Paperback. Etat : Good. How the smartphone can become a personal concierge (not a stalker) in the mobile marketing revolution of smarter companies, value-seeking consumers, and curated offers. Consumers create a data trail by tapping their phones; businesses can tap into this trail to harness the power of the more than three trillion dollar mobile economy. According to Anindya Ghose, a global authority on the mobile economy, this two-way exchange can benefit both customers and businesses. In Tap, Ghose welcomes us to the mobile economy of smartphones, smarter companies, and value-seeking consumers. Drawing on his extensive research in the United States, Europe, and Asia, and on a variety of real-world examples from companies including Alibaba, China Mobile, Coke, Facebook, SK Telecom, Telef nica, and Travelocity, Ghose describes some intriguingly contradictory consumer behavior: people seek spontaneity, but they are predictable; they find advertising annoying, but they fear missing out; they value their privacy, but they increasingly use personal data as currency. When mobile advertising is done well, Ghose argues, the smartphone plays the role of a personal concierge-a butler, not a stalker. Ghose identifies nine forces that shape consumer behavior, including time, crowdedness, trajectory, and weather, and he examines these how these forces operate, separately and in combination. With Tap, he highlights the true influence mobile wields over shoppers, the behavioral and economic motivations behind that influence, and the lucrative opportunities it represents. In a world of artificial intelligence, augmented and virtual reality, wearable technologies, smart homes, and the Internet of Things, the future of the mobile economy seems limitless. N° de réf. du vendeur CIN0262536056G
Acheter D'occasion
EUR 6,19
Livraison gratuite
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : 1 disponible(s)
Image d'archives
Tap: Unlocking the Mobile Economy (Mit Press)
Edité par
The MIT Press, 2018
ISBN 10 : 0262536056
ISBN 13 : 9780262536059
Ancien ou d'occasion
paperback
Vendeur : One Planet Books, Columbia, MO, Etats-Unis
Évaluation du vendeur 4 sur 5 étoiles
paperback. Etat : Good. Reprint. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing and/or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). N° de réf. du vendeur 002325219U
Acheter D'occasion
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Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
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