Make It Clear: Speak and Write to Persuade and Inform - Couverture souple

Winston, Patrick Henry

 
9780262539388: Make It Clear: Speak and Write to Persuade and Inform
Couverture souple
ISBN 10 : 0262539381 ISBN 13 : 9780262539388
Editeur : The MIT Press, 2020

Synopsis

The essentials of communication for professionals, educators, students, and entrepreneurs, from organizing your thoughts to inspiring your audience.

Do you give presentations at meetings? Do you ever have to explain a complicated subject to audiences unfamiliar with your field? Do you make pitches for ideas or products? Do you want to interest a lecture hall of restless students in subjects that you find fascinating? Then you need this book. Make It Clear explains how to communicate—how to speak and write to get your ideas across. Written by an MIT professor who taught his students these techniques for more than forty years, the book starts with the basics—finding your voice, organizing your ideas, making sure what you say is remembered, and receiving critiques (“do not ask for brutal honesty”)—and goes on to cover such specifics as preparing slides, writing and rewriting, and even choosing a type family.

The book explains why you should start with an empowerment promise and conclude by noting you delivered on that promise. It describes how a well-crafted, explicitly identified slogan, symbol, salient idea, surprise, and story combine to make you and your work memorable. The book lays out the VSN-C (Vision, Steps, News–Contributions) framework as an organizing structure and then describes how to create organize your ideas with a “broken–glass” outline, how to write to be understood, how to inspire, how to defeat writer's block—and much more. Learning how to speak and write well will empower you and make you smarter. Effective communication can be life-changing—making use of just one principle in this book can get you the job, make the sale, convince your boss, inspire a student, or even start a revolution.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Patrick Henry Winston (1943–2019) was Ford Professor of Artificial Intelligence and Computer Science at MIT.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
The MIT Press
Date d'édition
2020
Langue
anglais
ISBN 10 
0262539381
ISBN 13 
9780262539388
Reliure
Broché
Nombre de pages
360
Coordonnées du fabricant
non disponible
Personne responsable
Easy Access System (EAS)
gpsr.requests@easproject.com

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