Persuading with Data: A Guide to Designing, Delivering, and Defending Your Data - Couverture souple

Kazakoff, Miro

 
9780262543279: Persuading with Data: A Guide to Designing, Delivering, and Defending Your Data
Couverture souple
ISBN 10 : 0262543273 ISBN 13 : 9780262543279
Editeur : The MIT Press, 2022

Synopsis

An integrated introduction to data visualization, strategic communication, and delivery best practices.

Persuading with Data provides an integrated instructional guide to data visualization, strategic communication, and delivery best practices. Most books on data visualization focus on creating good graphs. This is the first book that combines both explanatory visualization and communication strategy, showing how to use visuals to create effective communications that convince an audience to accept and act on the data. In four parts that proceed from micro to macro, the book explains how our brains make sense of graphs; how to design effective graphs and slides that support your ideas; how to organize those ideas into a compelling presentation; and how to deliver and defend data to an audience.
 
Persuading with Data is for anyone who has to explain analytical results to others. It synthesizes a wide range of skills needed by modern data professionals, providing a complete toolkit for creating effective business communications. Readers will learn how to simplify in order to amplify, how to communicate data analysis, how to prepare for audience resistance, and much more. The book integrates practitioner and academic perspectives with real-world examples from a variety of industries, organizations, and disciplines. It is accessible to a wide range of readers—from undergraduates to mid-career and executive-level professionals—and has been tested in settings that include academic classes and workplace training sessions. 

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Miro Kazakoff is Senior Lecturer in Managerial Communication at MIT Sloan School of Management.
 

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
The MIT Press
Date d'édition
2022
Langue
anglais
ISBN 10 
0262543273
ISBN 13 
9780262543279
Reliure
Broché
Nombre de pages
264
Coordonnées du fabricant
non disponible
Personne responsable
non disponible