Advertising: Selling the Consumer (Classic Reprint) - Couverture rigide

John Lee Mahin

Couverture rigide

ISBN 10 : 0265831733 ISBN 13 : 9780265831731

Editeur : Forgotten Books, 2019

Synopsis

Excerpt from Advertising: Selling the Consumer

Marketing a young man''s time - The buyer not an expert judge of intrinsic values - Sentiment is the basis of satis faction - Disaster follows price competition -the salesman''s judgment must be re spected-market control a money-making occupation - Publicity Will correct all evils of market control - Consumers should pre fer goods bearing the producer''s trade mark - The dangerous position of some manufacturers.

About the Publisher

Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com

This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.

Détails de l'édition

• Éditeur: Forgotten Books
• Date d'édition: 2019
• Langue: anglais
• ISBN 10: 0265831733
• ISBN 13: 9780265831731
• Reliure: Relié
• Nombre de pages: 332
• Coordonnées du fabricant: Copytech (UK) Ltd, Trading as Printondemand-worldwide.com; gpsr@podww.com; ; 9 Culley Court; Orton Southgate; Peterborough; Cambridgeshire; PE2 6WA; Royaume-Uni
• Personne responsable: Easy Access System Europe Oü, 16879218; +358405003575; gpsr.requests@easproject.com; ; Mustamäe tee 50; Tallinn; 10621; Estonie