Articles liés à Sales: Technique and Management

Sales: Technique and Management - Couverture souple

Lancaster, Geoff; Jobber, David

 
9780273031901: Sales: Technique and Management

Synopsis

Covers the vital element of selling which, the authors feel, has been neglected on business courses in favour of more esoteric areas of marketing. It is face-to-face contact that eventually wins the order, and this text therefore explains the process from theoretical and practical viewpoints.

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