Managerial Economics for Business, Management, and Accounting - Couverture souple

Davies, Howard

Couverture souple

ISBN 10 : 027303510X ISBN 13 : 9780273035107

Editeur : Pearson Education Limited, 1991

Synopsis

Managerial economics is defined as the application of economic analysis to business problems. The second edition of this highly accessible textbook provides a clear introduction to the subject for the non-specialist. The information is set out clearly, with particular attention to numerical data. Self-test questions with worked solutions are a key feature of this text.

Covering all aspects of managerial economics, this book also contains some material not traditionally found in economics textbooks. This includes a whole section on corporate strategy, a section devotedto marketing issues and coverage of investment decisions.

A propos du livre

Présentation de l'éditeur

Managerial economics is defined as the application of economic analysis to business problems. The second edition of this highly accessible textbook provides a clear introduction to the subject for the non-specialist. The information is set out clearly, with particular attention to numerical data. Self-test questions with worked solutions are a key feature of this text.

Covering all aspects of managerial economics, this book also contains some material not traditionally found in economics textbooks. This includes a whole section on corporate strategy, a section devotedto marketing issues and coverage of investment decisions.

Détails de l'édition

• Éditeur: Pearson Education Limited
• Date d'édition: 1991
• Langue: anglais
• ISBN 10: 027303510X
• ISBN 13: 9780273035107
• Reliure: Broché
• Numéro d'édition: 2
• Nombre de pages: 464
• Coordonnées du fabricant: non disponible
• Personne responsable: Pearson; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; Italie