Proposals, Pitches, and Beauty Parades: Winning New Business in the '90s - Couverture rigide

Forte, John De; Jones, Guy L.; De Forte, John

Couverture rigide

ISBN 10 : 0273601709 ISBN 13 : 9780273601708

Editeur : Financial Times Prentice Hall, 1993

Synopsis

Tendering has become a permanent feature of the commercial environment, and organisations ignore the skills required to come at their peril. Experience shows that there are many principles of best practice which hold good for any firm coming through a tender process, regardless of what it is selling. This book attempts to provide a distillation of the approaches that underpin successful proposing and sets out a framework within which tenders can be conducted effectively. The book focuses on comitive tendering within the business-to-business (and government) context; is relevant to the commercial wings of the traditional professions as well as such diverse industries as construction, advertising, information technology, banking and facilities management; looks at the foundations for success, how to choose the right team, research methods and interws; discusses the elements involved in finalising the strategy and the proposal document, and making the presentation.

Détails de l'édition

• Éditeur: Financial Times Prentice Hall
• Date d'édition: 1993
• Langue: anglais
• ISBN 10: 0273601709
• ISBN 13: 9780273601708
• Reliure: Relié
• Nombre de pages: 288
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible