Articles liés à Cases In Retail Management

Cases In Retail Management - Couverture souple

MCgoldrick, Peter

 
9780273601982: Cases In Retail Management

Synopsis

This casebook on retailing consists of 25 short and medium length real-life international cases. Arranged under nine major headings, the cases are placed in context by an introduction to each section. They cover a wide range of retailing subjects so making the book suitable for students taking a complete retailing course. The book contains further reading and discussion questions and is suitable for undergraduate (marketing degree), MBA, distance learning, CIM, HND and Institute for Retail Studies students.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

This casebook on retailing consists of 25 short and medium length real-life international cases. Arranged under nine major headings, the cases are placed in context by an introduction to each section. They cover a wide range of retailing subjects so making the book suitable for students taking a complete retailing course. The book contains further reading and discussion questions and is suitable for undergraduate (marketing degree), MBA, distance learning, CIM, HND and Institute for Retail Studies students.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.