Cases in Strategic Management - Couverture souple

Clarke-Hill, Colin; Glaister, Keith

 
9780273603801: Cases in Strategic Management

Synopsis

This new edition maintains the successful format of the previous edition but assembles a new collection of cases drawn from a wide cross-section of industry sectors: retailing, transport and distribution, manufacture and entertainment. The companies dealt with range from small companies to large multinationals in the public and private sectors. This text is written in a lively style with illustrations throughout and is the perfect way to relate strategic management theory to the real world.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

This new edition maintains the successful format of the previous edition but assembles a new collection of cases drawn from a wide cross-section of industry sectors: retailing, transport and distribution, manufacture
and entertainment. The companies dealt with range from small companies to large multinationals in the public and private sectors.
This text is written in a lively style with illustrations throughout and is the perfect way to relate strategic management theory to the real world.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

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