The Financial Times Guide to Strategy - Couverture souple

Koch, Richard

Couverture souple

ISBN 10 : 0273613081 ISBN 13 : 9780273613084

Editeur : Pearson Education Limited, 1995

Synopsis

"Strategy has never been so simple, accessible, powerful and practically directed to raise profits." - Robin Field, Chief Executive, Fairfax Group

 Behind every business hero success-story lies a successful strategy, and behind every business failure lurks a bad strategy.  Developing a good business strategy is remarkably simple, yet the subject has become obscured and over-complicated by academics and consultants alike.  Strategy has become remote from those who need it most; executives and entrepreneurs.  Strategy is most powerful at the sharp end of business, where line managers are fighting to create and deliver profitable products and services.  This guide is for them.  The Financial Times Guide to Strategy reclaims the power of good business strategy for those who can put it to work at the sharp end. It will turn insight into usefulness and theories into profitable solutions.  In a famously engaging and access able manner Richard Koch's best-selling book helps demystify the world of strategy creation:

1. demonstrating tech power of strategy to raise profits
2. providing DIY strategy kit for managers
3. distilling all essential strategic thinking since tech 1960s
4. providing a lively A-Z of strategy concepts, terms and techniques

"I penned this book to strip away the mysteries from strategy and explain in plain language how a successful business strategy can be developed.  The books was intended to be a liberating experience for executives, and to show that developing strategy can be easy and fun as well as rewarding."    Richard Koch

        

A propos du livre

Quatrième de couverture

"If you want a world-class strategy for next to no cost, this book is for you."
Tim Bunting, Chairman, Betfair, and former Deputy Chairman, Goldman Sachs

This best-selling guide is a proven winner for anyone crafting and realising strategy

Every business needs a strategy. But what exactly is a good strategy? How do you get one? What are the key concepts and models you need to know about? In the third edition of this best-selling, widely acclaimed and highly readable guide, Richard Koch swings you breezily through each step in developing a great strategy, both for individual businesses and for firms as a whole.

In his inimitable direct and engaging tone, Koch:

• shows how crafting strategy is fun
• demonstrates how strategy can raise profits in any business
• supplies a DIY strategy kit
• distils strategic thinking since 1960 into one handy overview
• provides a lively A-Z reference of strategy concepts, techniques and key thinkers

For executives, consultants and students, The Financial Times Guide to Strategy offers more insight than a whole library of academic strategy tomes. This is the smartest strategy available anywhere.

 

"Strategy has never been so simple, accessible, powerful and practically directed to raise profits."
Robin Field, former Chairman & CEO, Filofax

"Highly readable and amazingly useful.  It distils the work of strategy experts and make it all so easy to use.  Koch has a unique and insightful perspective on almost all aspects of strategy."
Geoff Cullinan, Partner, Bain & Co

 

"The new 'evolutionary' section on Corporate Strategy is fascinating and great fun to read." 
Marcus Alexander, Strategy Professor, London Business School

"It is difficult to imagine how you could be a good strategist without this book...essential and stimulating reading." 
Chris Outram, Chairman Emeritus, OC&C Strategy Consultants

"Takes the best ideas from academia and makes them practical for the busy business person.  This is stuff you can put to great use NOW."
James A. Lawrence, Vice-Chairman, General Mills, Inc.

 

 

Quatrième de couverture

‘It is difficult to imagine how you could be a good strategist without this book: essential and stimulating reading.’

Chris Outram, Chairman Emeritus and Founder, OC&C Strategy Consultants

 

‘If you want a world-class strategy for next to no cost, this book is for you.

Tim Bunting, former Chairman, Betfair

 

‘Highly readable and amazingly useful.  Itdistils the work of strategy experts and makes it all so easy to use.  Koch has a unique and insightful perspective on almost all aspects of strategy.’ Geoff Cullinan, Partner, Bain & Company

 

YOUR COMPLETE GUIDE TO STRATEGY. PLAIN AND SIMPLE.

The Financial Times Guide to Strategy cuts through the nonsense to offer you a straightforward, authoritative guide to strategy at both the corporate and business unit levels. The fourth edition of this bestselling book is a no-holds barred, jargon-free guide to the strategic models, tools and thinkers you really need to know about. Easy-to-read and logically structured, it leads you through each step in understanding, creating, and pursuing  successful strategy. It shows you which questions to ask, how to go about answering them, and then what action to take.

 

Based on long experience and on conversations with  leading strategists around the world, Richard Koch helps you discover:

 

§          Just what you need to know about strategy

§          Which models and tools will be the most useful for you

§          The leading thinkers who have made the greatest contribution to the science and practice of strategy, from Bruce Henderson and Michael Porter to Philip Rosenzweig and Chris Zook

§          The essential details of over 200 strategic concepts, tools and techniques, from core competency to disruptive technology, from globalisation to the innovator’s dilemma

 

Détails de l'édition

• Éditeur: Pearson Education Limited
• Date d'édition: 1995
• Langue: anglais
• ISBN 10: 0273613081
• ISBN 13: 9780273613084
• Reliure: Broché
• Numéro d'édition: 1
• Nombre de pages: 224
• Coordonnées du fabricant: non disponible
• Personne responsable: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italie